Rental Equipment Sales Representative - Power Systems Rental

Wagner Equipment•Aurora, CO

17h

About The Position

The Rental Equipment Sales Representative is responsible for driving revenue through the rental of CAT® and allied equipment, the sale of non-hour-metered equipment and merchandise, and promotion of Wagner Rents’ service capabilities. The role develops and expands customer relationships within an assigned territory while delivering customer service aligned with the Wagner Rents philosophy. It is accountable for meeting or exceeding monthly rental and consumable revenue goals, increasing market share, and identifying new business opportunities. The position works with the Power Systems rental sales team on customer-focused strategies for generators, load banks, transformers, switchgear, and temporary power solutions. It identifies and qualifies opportunities, assesses customer power requirements, and coordinates with internal teams to support appropriate system sizing, equipment deployment, installation, commissioning, and customer support throughout the rental lifecycle. The representative maintains knowledge of rental rates, contract terms, equipment specifications, power distribution solutions, emissions requirements, and competitive conditions, and uses company sales and asset-management tools to manage customer activity and fleet utilization. Pay is base salary plus commission and is based on education and experience. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. Job offers are contingent on required pre-employment screenings, which may include background checks, drug/alcohol testing, fit-for-duty testing, and other job-related tests or screenings. Duties and responsibilities may change. Wagner Equipment Co. is an EEO/AA/Veterans/Disabled employer.

Requirements

High school diploma.
At least 1 year of administrative or clerical experience.
At least 3 years of customer service experience.
At least 3 years of sales experience.
Valid driver's license.
Ability and willingness to travel as required.
Ability to perform the essential duties proficiently, with or without reasonable accommodation.

Nice To Haves

At least 1 year of experience in the heavy or rental equipment industry.
Knowledge of Wynne and ET/SIS/SIS Web/STW.
Intermediate diagnostic aptitude.
Understanding of diagrams and schematics.

Responsibilities

Collaborate with the Power Systems rental sales team to develop customer-focused sales strategies that increase market share and achieve KPIs for generator, load bank, transformer, switchgear, and temporary power solutions.
Schedule customer appointments and accompany Territory Representatives on planned ride-alongs to identify power generation opportunities, assess customer needs, and generate qualified leads.
Build and maintain relationships with existing and prospective customers and internal Power Systems Operations, Service, and Sales teams to maximize equipment utilization, increase rental revenue, and support customer satisfaction.
Maintain knowledge of power generation rental rates, contract terms, equipment specifications, power distribution solutions, emissions requirements, and competitive market conditions; monitor industry trends, emerging technologies, and customer demand.
Prepare management reports, sales forecasts, power project analyses, and customer presentations to support business planning, equipment deployment, and revenue growth.
Communicate qualified opportunities, project requirements, and customer power needs to Territory Representatives, Branch Managers, Operations Managers, or Sales Managers for timely follow-up, accurate system sizing, and project execution.
Visit branch locations and customer facilities, construction sites, industrial plants, municipalities, utilities, and critical infrastructure projects to strengthen relationships and identify rental opportunities.
Use Sales Link, Dodge, Rouse, CRM platforms, and project-tracking systems to identify opportunities, manage customer activity, and maximize fleet utilization.
Guide customers and internal personnel on the proper operation, application, and safe use of generators, transfer switches, load banks, transformers, distribution equipment, and associated power systems.
Follow company safety policies, OSHA regulations, NFPA standards, electrical safety practices, and customer-specific compliance requirements.
Evaluate power requirements, load demands, site conditions, fuel requirements, and project specifications to help customers identify suitable temporary and standby power solutions.
Coordinate with operations, service, logistics, and engineering teams to develop turnkey power generation solutions, ensure equipment availability and proper installation and commissioning, and provide support throughout the rental lifecycle.

Benefits

Paid Time Off (PTO): up to 128 hours in the first year, plus 8 company-paid holidays.
Medical, dental, and vision insurance.
Life and AD&D insurance.
401(k), with eligible employees able to receive a company contribution up to 7%.
Tuition reimbursement.
Employee Assistance Program (EAP).
CEFCU services, including payroll deductions, savings accounts, loans, and a VISA card.
Supplemental life insurance.
Critical illness and accidental insurance.
ID WatchDog.
Discounted employee phone plans.