Power Systems Used Equipment Sales Representative

Cleveland Brothers Equipment Co•Lower Paxton Township, PA

13d

About The Position

Cleveland Brothers Equipment Co., Inc. is seeking a highly motivated, self-starting salesperson to grow profitable sales of used Caterpillar power generation and industrial engine equipment, including natural gas compression engines. The role manages the used-equipment process from sourcing, trade-in evaluations, reconditioning, and exchange engines through marketing and resale, with responsibility for revenue and margin targets. It works closely with service operations, product support, rental, and CAT dealer networks to provide used equipment solutions aligned with Caterpillar standards. The salesperson develops business across markets such as rental, industrial, data centers, manufacturing, utilities, oil and gas, mining, and commercial standby. The position evaluates and manages inventory, including generator sets, industrial engines, exchange engines, controls, switchgear, paralleling gear, and ATS units. It assesses condition, operating hours, emissions compliance, and resale value; coordinates repairs and testing; maintains equipment documentation; and supports accurate listings and market-based pricing. The role combines office, yard, and shop work with equipment inspections, customer site visits, and some travel. Cleveland Brothers describes itself as the largest Cat dealer in Pennsylvania, northern West Virginia, and western Maryland. Founded in 1948, the company provides new, used, and rental equipment, parts, and service through 29 locations.

Requirements

At least 5 years of experience in power generation, gas compression systems, or industrial engine sales, with strong familiarity with Caterpillar products.
In-depth knowledge of CAT generator sets, industrial engines, gas compression engines, EMCP and other CAT control systems, and related components.
Proven ability to assess used CAT equipment condition, value, and market demand.
Strong negotiation, relationship-building, and communication skills.
Experience working with CAT dealers, dealer systems, or CAT-branded rental operations.
Proficiency with CRM platforms and digital sales tools.
Bachelor’s degree in Business, Engineering, or a related field.

Nice To Haves

Experience with Caterpillar service operations, dyno/load-bank testing, or equipment appraisal.
Knowledge of Caterpillar product families, including G3500 and 3600 gas engines, C-Series, CG/CM gas engines, SR alternators, and EMCP 2/3/4.x controllers.
Significant sales skills in an industrial background, preferably power generation and industrial engines.
A positive attitude and genuine desire to assist customers.

Responsibilities

Develop and execute strategies to grow used CAT generator and engine sales across key markets.
Build relationships with customers, CAT dealers, rental fleets, brokers, and national accounts to expand used-equipment and exchange-engine opportunities.
Negotiate profitable deals involving Caterpillar generator sets, industrial engines, exchange engines, enclosures, and auxiliary components.
Use Caterpillar dealer systems, certifications, and brand positioning in sales strategies.
Source used CAT equipment through trade-ins, dealer networks, auctions, and customer buybacks.
Coordinate sales efforts with internal operations, service, and customer support departments.
Oversee inspections and valuations of used CAT power systems and related equipment.
Assess equipment condition, operating hours, emissions-tier compliance, and expected resale value using CAT market data.
Coordinate reconditioning, repairs, and dyno/load-bank testing to Caterpillar standards.
Maintain inventory records, including serial numbers, build sheets, test reports, and Product Identification Numbers (PINs).
Ensure listings include relevant CAT-specific equipment details and history.
Manage pricing using CAT market trends, competitive benchmarking, and internal valuation tools.
Partner with marketing on campaigns highlighting Caterpillar reliability, testing standards, and applicable warranty options.