Rental Branch Manager

Fabick Cat•Springfield, MO

About The Position

The Rental Branch Manager runs a Fabick Cat Rentals branch as a local business. The role leads the Rental Sales Representatives and branch operations team toward shared goals: winning and keeping customers, growing profitable revenue, and ensuring equipment is safe, ready, and delivered on time. The Branch Manager is accountable for branch financial results, employees, customer experience, and safety. The manager supervises all branch employees, including Rental Sales Representatives, and is responsible for hiring, assigning work, setting performance expectations, coaching, and managing performance and discipline in partnership with Human Resources. The role approves rates and deals within Fabick pricing guidelines and manages spending within the approved budget. Decisions outside those limits, including pricing exceptions, fleet purchases, and changes affecting other branches, are referred to the Region Rental Manager and shared support teams.

Requirements

  • Bachelor’s degree in business, management, or a related field, or an equivalent combination of education and experience.
  • Five or more years of progressively responsible branch, business, or operations management experience, including accountability for financial results.
  • Track record of growing sales and customer relationships, with measurable results.
  • Sound financial judgment and comfort using P&L statements and metrics to make decisions.
  • Proficiency in Microsoft Office and ability to learn rental management, CRM, and reporting systems.
  • Valid driver’s license with an acceptable driving record.
  • Ability to occasionally lift up to 25 pounds.
  • Ability to sit and stand for long periods, with frequent bending and stooping.

Nice To Haves

  • Three or more years of direct people leadership, including hiring, coaching, and managing performance.
  • Three or more years of experience in construction equipment rental or a closely related industry.
  • Experience leading outside or commission-based sales representatives.
  • Safety leadership experience in a shop, yard, or field environment.

Responsibilities

  • Lead Rental Sales Representatives by setting activity and results expectations, coaching in the field, reviewing results, and holding the team accountable for pipeline, customer relationships, and revenue.
  • Develop and execute the branch sales plan using market conditions, customer needs, and competitor activity.
  • Win new customers, grow existing accounts, own key customer relationships, and join representatives on important calls.
  • Approve rates and deals within Fabick pricing guidelines, considering customer value, competition, fleet availability, and margin; escalate exceptions to the Region Rental Manager.
  • Hire, onboard, and develop branch employees, including future leaders; make hiring decisions and recommend promotions, pay changes, and separations in partnership with Human Resources and the Region Rental Manager.
  • Set expectations, provide regular feedback, complete performance reviews, and address performance or conduct issues promptly and fairly.
  • Build a cohesive branch team across sales, counter, yard, and service, with shared goals and recognition for shared accomplishments.
  • Model Fabick’s STRIDE values and foster a workplace grounded in trust, respect, and accountability.
  • Lead a safety culture, ensuring employees protect one another and equipment is safe and rent-ready.
  • Ensure required training, inspections, and audits are completed and that the branch complies with company policy, OSHA, DOT, and other regulatory requirements.
  • Build a service-first customer culture based on responsiveness, reliability, and follow-through, and provide dependable rental solutions.
  • Personally handle escalated customer concerns and address root causes of recurring service gaps.
  • Coordinate sales, counter, service, and transportation teams to deliver a unified customer experience.
  • Own branch profit-and-loss results, including revenue, margin, expense control, and performance to budget.
  • Direct daily operations to ensure safe practices, consistent processes, accurate contracts and billing, and effective use of employees and equipment.
  • Monitor fleet utilization, rent-ready status, turnaround, and repair costs, and act on the results.
  • Coordinate with fleet, service, and transportation teams to anticipate demand, move equipment as needed, and recommend fleet additions or changes.
  • Perform other related duties as assigned.
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