Rental Branch Manager

Fabick Cat•Negaunee, MI

5d•Onsite

About The Position

The Rental Branch Manager directs all activities of a single store location and is responsible for its profit and loss. In coordination with the Regional Rental Manager, the manager establishes sales and profitability goals, manages appropriate fleet levels, leads branch employees, promotes a strong safety culture, and plans systems to control branch expenses. The manager oversees rental equipment operations and supports sales and service with a customer-focused approach. The role includes developing sales strategies and market understanding, setting competitive prices, growing profitable market share, and ensuring accurate financial reporting and budget preparation. The manager also establishes safety standards and ensures compliance with applicable regulations, training, testing, and equipment maintenance practices. The work environment is an office located on a parcel with construction equipment inventory and a repair/service shop. Safety training is required, and personal protective equipment is required outside the office and parking lot area. Occasional lifting of up to 25 pounds may be required, along with sitting and standing for long periods and frequent bending and stooping.

Requirements

Bachelor's degree or equivalent experience.
At least five years of successful business management experience at a branch or other individual profit center, with profit-and-loss responsibility.
At least five years of business management and/or operational management experience with progressively greater scope and responsibility.
At least three years of retail/store management experience in the construction equipment rental industry.
At least one year of supervisory experience and demonstrated success in sales and customer service.
Proficiency with computers, Microsoft Office, Excel, Outlook, and computer applications.
Effective leadership, motivational, organizational, and communication skills.
Strong oral and written English communication skills.
Knowledge of business accounting principles, budget preparation, and business operations.
Excellent presentation skills for small and large groups.
Strong organizational, time-management, and multitasking skills.
Results-oriented approach, including business development and meeting corporate KPI targets.
Technical aptitude and understanding of construction equipment and the rental industry.
Ability to work with all levels of personnel within the organization and customer operations.
Valid driver's license with an acceptable driving record.
Ability to occasionally lift up to 25 pounds, sit and stand for long periods, and frequently bend and stoop.
Completion of required safety training and use of required PPE outside the office and parking lot area.

Responsibilities

Direct all activities of a single rental branch and manage its profit and loss.
Establish sales and profitability goals with the Regional Rental Manager, manage fleet levels, and control branch expenses.
Set safety standards for audits, training, regulatory compliance, drug and alcohol testing, and safe equipment maintenance.
Recruit, train, develop, and retain qualified employees; communicate expectations and support strong performance.
Coordinate sales training, assess customers, prospects, competitors, and market conditions, and implement sales strategies to meet revenue goals.
Set competitive prices based on market conditions, product availability, and product quality.
Plan, direct, and coordinate rental equipment operations within the branch.
Promote customer-focused sales and service.
Review product offerings and pursue profitable market-share growth and strong financial performance.
Ensure accurate financial reporting and prepare budgets.
Coach and mentor branch personnel and manage branch operations and staff.
Assist with equipment demonstrations and provide technical support.
Support sales and marketing initiatives, market share growth, and customer retention.
Perform other miscellaneous duties as assigned.