Regional VP Franchise Performance Support
About The Position
The Regional VP Franchise Performance Support leads a team that provides strategic direction and support to maximize franchise hotel revenue and service performance and deliver on Winning Metrics with North America’s owners across all brands. The role develops and leads strategies to enhance the value proposition for all brands and grow the franchised estate. The position oversees Franchise Performance Support programs through 10–11 subordinate Managers, each responsible for a portfolio of approximately 50 owners. It develops strategies to grow revenue, build sales cultures, enhance service, and improve quality, while supporting successful implementation of hotel initiatives and revenue-increasing strategies. The role maintains strong franchisee relationships, serves as an escalation point for owners and hotel management, and coaches direct reports in creating strategic hotel plans. The Regional VP hires and trains Franchise Performance Support Managers on consulting tools and on when to deploy Franchise Revenue Managers, Franchise Operations Support Managers, and Franchise Sales Managers. The role guides direct reports in identifying and resolving portfolio issues across hotel operations and performance, accompanies them on key account visits, and communicates quarterly portfolio performance to owners against goals, adjusting strategic plans as needed. It also works with the legal team to resolve conflicts with key accounts and owners, builds business cases for license and extension requests, and develops trusted owner relationships that foster growth in hotels and system size. The role continuously monitors commercial and operational performance through internal reporting to assess and prioritize hotel and portfolio issues. The position is remote and requires 50–75% travel.
Requirements
- Bachelor’s degree in Hotel Management, Business, Education, or a relevant field, or an equivalent combination of education and work-related experience.
- 12 or more years of progressive work-related experience with demonstrated proficiency in customer service in the service or hospitality industry involving hotel operations and/or training, and/or experience in an asset management role.
- At least 2 years of multi-unit, multi-brand experience, with proficiency in preparing and delivering industry programs.
- At least 5 years managing teams and complex projects.
- Demonstrated expertise in hotel operations, high-volume commercial areas, revenue management, sales and marketing, and channel strategies.
- Superior communication skills, including the ability to influence owners and operators to adopt strategies.
- Strong problem-solving skills and the ability to develop strategies from data.
Nice To Haves
- CHA certification preferred.
Responsibilities
- Lead and oversee Franchise Performance Support programs through 10–11 subordinate Managers, each with a portfolio of approximately 50 owners.
- Develop strategies to grow revenue, create sales cultures, enhance service, and improve quality through direct reports.
- Promote successful implementation of hotel initiatives and revenue-increasing strategies.
- Maintain strong relationships with franchisees and serve as an escalation point for consultation to owners and hotel management.
- Coach direct reports in creating strategic plans for hotels.
- Hire and train Franchise Performance Support Managers on consulting tools and when to deploy Franchise Revenue Managers, Franchise Operations Support Managers, and Franchise Sales Managers.
- Guide direct reports in identifying and resolving problems across hotel operations and performance, including revenue management, operations, new initiatives, and standards.
- Accompany direct reports on key account visits and consult with owners, principal correspondents, management companies, and general managers.
- Communicate quarterly portfolio performance with owners against goals and adjust strategic plans as necessary.
- Work with the legal team to resolve company conflicts with key accounts and owners.
- Build business cases for license and extension requests.
- Develop strong, trusted relationships with owners to foster growth in hotels and system size.
- Monitor performance across commercial and operational areas through internal reporting to assess and prioritize hotel and portfolio issues.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
