Regional Vice President, Sales

GenLogs•Atlanta, GA

About The Position

GenLogs' Regional Vice President of Sales will lead and develop a team of Mid-Market and Enterprise Account Executives as the company scales its logistics technology platform across enterprise shippers, brokers, carriers, and 3PLs. The role is responsible for driving new business, developing sales talent, and ensuring consistent execution against revenue targets. Working closely with the VP of Sales, this hands-on leader will translate broader commercial strategy into actionable sales plans, coach and develop Account Executives, and expand GenLogs' presence across key logistics markets. The role balances team development with direct involvement in complex sales opportunities to drive predictable, sustainable revenue growth.

Requirements

  • At least 5 years of B2B SaaS sales experience, including at least 3 years focused on logistics, supply chain, freight brokerage, transportation management, or related technologies.
  • At least 2 years of experience leading, managing, or mentoring sales professionals, with demonstrated success developing individual contributors and driving team performance.
  • Proven track record of consistently meeting or exceeding individual and/or team revenue targets.
  • Experience managing Mid-Market and Enterprise sales cycles, including complex, multi-stakeholder deals.
  • Certification in a sales methodology.
  • Deep understanding of freight networks, transportation procurement, TMS integrations, and supply chain workflows.
  • Demonstrated ability to build executive relationships and influence decision-makers across shippers, carriers, brokers, and 3PLs.
  • Strong pipeline management, forecasting, and analytical skills, including the ability to translate performance data into coaching and sales strategies.
  • Experience working in a high-growth environment and adapting sales processes and team priorities as the business scales.
  • Strong communication, leadership, and coaching skills, with the ability to motivate and develop a high-performing sales team.

Nice To Haves

  • MEDDIC certification.

Responsibilities

  • Lead, coach, and develop a team of Mid-Market and Enterprise Account Executives, establishing expectations and accountability for individual and team performance.
  • Translate company revenue goals into territory plans, account strategies, and sales execution priorities.
  • Establish an operating rhythm through pipeline reviews, deal reviews, forecast calls, and regular performance check-ins.
  • Improve team performance through coaching, training, and ongoing development.
  • Partner with the VP of Sales on hiring, onboarding, and developing sales talent.
  • Foster a sales culture centered on accountability, collaboration, and continuous improvement.
  • Drive the full sales cycle, from prospecting and qualification through negotiation, closing, and account expansion.
  • Own team performance against pipeline, bookings, and revenue targets.
  • Provide hands-on support for strategic and complex opportunities, including executive engagement, deal strategy, and negotiation.
  • Help Account Executives navigate multi-stakeholder sales processes and build relationships with senior decision-makers across shippers, brokers, carriers, and 3PLs.
  • Reinforce sales methodologies, qualification frameworks, and best practices to improve conversion rates and sales efficiency.
  • Monitor pipeline health, sales activity, and performance metrics; identify gaps and improve results.
  • Work with the VP of Sales to identify opportunities to expand GenLogs' presence across customer segments and logistics markets.
  • Partner with Marketing to align sales efforts with demand generation, industry events, and go-to-market initiatives.
  • Represent GenLogs at industry conferences, customer meetings, and other external events to build relationships and generate business opportunities.
  • Share customer feedback, competitive insights, and market trends with Product, Marketing, and leadership.
  • Identify opportunities to improve sales processes, tools, and resources.
  • Help Account Executives build strong customer relationships and long-term strategic partnerships.
  • Partner with Customer Success to support customer transitions, onboarding, and ongoing value realization.
  • Identify account expansion opportunities and ensure the team develops existing customer relationships.
  • Help cultivate referenceable customers, case studies, and customer advocates.
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