Regional Vice President Optics - East

VSP Vision Care•Remote NC, NC

1d•$88,959 - $120,944

About The Position

The Regional Vice President Optics - East leads and develops sales staff to achieve company goals and directs teams responsible for acquiring, retaining, and expanding client relationships. The role drives revenue growth, customer retention, product and service adoption, market share, and commercial performance, drawing on knowledge of products, customer workflows, industry trends, and market dynamics. The position develops strategic plans for large accounts, identifies revenue and cross-selling opportunities, and partners with product, marketing, operations, implementation, support, and customer success teams. It cultivates client, prospect, partner, and industry relationships, and serves as a trusted advisor on business challenges, emerging technologies, and market opportunities. The role recruits, coaches, develops, and retains sales professionals; establishes expectations and manages performance; analyzes sales, pipeline, customer, adoption, retention, and market data; and uses CRM and sales automation tools for forecasting, recordkeeping, reporting, and business decisions. It applies consultative, value-based selling, negotiates renewals and expansion agreements within approved guidelines, and manages forecasts and pipeline risks. The position requires residence within the assigned territory and travel of up to 50% of the time.

Requirements

Bachelor’s degree in Business or a related field, or equivalent experience.
Seven years of sales or business development experience leading complex customer relationships.
Three years of sales management experience.
Excellent written and verbal communication and presentation skills.
Demonstrated track record of meeting sales or revenue goals with major account responsibility.
In-depth knowledge of products, services, customer workflows, and industry dynamics, including applicable healthcare, insurance, technology, or regulatory considerations.
Experience managing recurring-revenue, subscription-based, or long-term customer relationship portfolios, including renewals, retention, and growth.
Proficiency with CRM, sales analytics, and forecasting tools.
Ability to travel up to 50% of the time.
Must reside within the assigned territory.
Clean DMV record.
Ability to achieve and maintain applicable licensing or certification requirements for states within the assigned sales territory.
Ability to maintain a high level of engagement in virtual environments, including camera presence during meetings.

Nice To Haves

Sales or business development experience in healthcare, healthcare technology, software, employee benefits, insurance, or related industries.
Optical experience.

Responsibilities

Manage, train, evaluate, and provide leadership to sales staff and teams to achieve company goals.
Drive revenue growth, customer retention, account expansion, product and service adoption, market share, and commercial performance.
Create and implement strategic business plans for large accounts to retain and expand relationships, increase revenue, improve adoption, and identify new and cross-selling opportunities.
Partner with product, marketing, operations, implementation, support, and customer success teams to support customer retention, expansion, and long-term growth.
Develop relationships with clients, prospective clients, partners, and industry stakeholders, serving as a strategic partner for customer success and growth.
Recruit, develop, coach, and retain sales professionals and future leaders; set expectations and provide feedback, talent development, and performance management.
Advise customers on industry trends, business challenges, emerging technologies, and market opportunities.
Maintain current knowledge of products, services, technology solutions, customer workflows, industry trends, and competitive dynamics.
Use sales performance data, pipeline analytics, customer insights, adoption metrics, retention trends, and market intelligence to identify risks and opportunities and guide decisions.
Act as a liaison between departments and customers to ensure service levels and expectations are met; collaborate with marketing and product development to address customer needs and analyze market data.
Use sales automation and CRM systems to manage pipelines, forecast performance, maintain records, prepare reports, and support data-driven decisions.
Apply value-based, consultative selling by communicating ROI and measurable outcomes to customer decision-makers.
Negotiate and close renewal and expansion agreements within approved pricing and contracting guidelines.
Develop sales forecasts, manage pipeline performance, and identify risks and opportunities affecting revenue and growth objectives.