Regional Vice President Optics - West

VSP Vision Care•Cynthian, OH
•$94,248 - $128,469

About The Position

The Regional Vice President Optics - West leads sales teams in acquiring, retaining, and growing client relationships and achieving company goals. The role drives revenue growth, customer retention, product and service expansion, market share, and commercial performance. It requires in-depth knowledge of products, services, customer workflows, industry trends, and market dynamics. The position develops strategic business plans for large accounts, identifies renewal, expansion, cross-sell, and new-business opportunities, and partners with product, marketing, operations, implementation, support, and customer success teams. It cultivates relationships with clients, prospective clients, partners, and industry stakeholders, and serves as a trusted advisor on industry trends, business challenges, emerging technologies, and market opportunities. The role recruits, coaches, develops, and retains sales professionals, establishes performance expectations, and manages team performance. It uses sales performance data, pipeline analytics, customer insights, adoption metrics, retention trends, and market intelligence to guide decisions and improve outcomes. Additional duties include forecasting, pipeline management, maintaining CRM records, preparing reports, applying consultative value-based selling, and negotiating and closing renewal and expansion agreements within approved pricing and contracting guidelines. The position requires residence within the assigned territory, a clean DMV record, and the ability to travel up to 50% of the time. The compensation range is $94,248 to $128,469; eligible bonuses and commissions may also be included. Applicable salary ranges may vary by market, and actual pay depends on experience and other job-related factors.

Requirements

  • Bachelor’s degree in Business or a related field, or equivalent experience.
  • Seven years of sales or business development experience leading complex customer relationships.
  • Three years of sales management experience.
  • Excellent written and verbal communication and presentation skills.
  • Demonstrated track record of meeting sales or revenue goals with major account responsibility.
  • In-depth knowledge of products, services, customer workflows, industry dynamics, and applicable healthcare, insurance, technology, or regulatory considerations.
  • Experience managing recurring-revenue, subscription-based, or long-term customer relationship portfolios, including renewal, retention, and growth responsibilities.
  • Proficiency with CRM, sales analytics, and forecasting tools.
  • Ability to travel up to 50% of the time.
  • Must reside within the assigned territory.
  • Clean DMV record.
  • Ability to achieve and maintain applicable licensing or certification requirements for states within the assigned territory.
  • Ability to maintain a high level of engagement in virtual environments, including camera presence during meetings.

Nice To Haves

  • Sales or business development experience in healthcare, healthcare technology, software, employee benefits, insurance, or related industries.
  • Optical experience.

Responsibilities

  • Manage, train, and evaluate sales staff to achieve company goals.
  • Lead sales teams responsible for acquiring, retaining, and growing client relationships.
  • Drive revenue growth, customer retention, product and service expansion, market share, and commercial performance.
  • Create and implement strategic business plans for large accounts to retain and expand relationships, increase revenue and adoption, and identify new-business and cross-sell opportunities.
  • Partner with product, marketing, operations, implementation, support, and customer success teams to support customer retention, expansion, and long-term growth.
  • Develop relationships with clients, prospective clients, partners, and industry stakeholders, serving as a strategic partner for customer success, retention, and growth.
  • Recruit, develop, coach, and retain sales professionals and future leaders; set expectations and provide feedback, coaching, talent development, and performance management.
  • Advise customers on industry trends, business challenges, emerging technologies, and market opportunities.
  • Maintain current knowledge of products, services, technology solutions, customer workflows, industry trends, and competitive dynamics.
  • Use sales performance data, pipeline analytics, customer insights, adoption metrics, retention trends, and market intelligence to identify risks and opportunities and guide decisions.
  • Liaise between departments and customers to ensure service levels and expectations are met; collaborate with marketing and product development on customer needs and market data.
  • Use sales automation and CRM systems to manage pipeline, forecast performance, maintain records, prepare reports, and support data-driven decisions.
  • Apply value-based, consultative selling by communicating return on investment and measurable business outcomes to customer decision-makers.
  • Negotiate and close renewal and expansion agreements within approved pricing and contracting guidelines.
  • Develop sales forecasts, manage pipeline performance, and identify risks and opportunities to meet revenue and growth objectives.
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