Regional Strategic Marketing Manager - Pharma & Nutra, North America
About The Position
The Regional Strategic Marketing Manager – Pharma / Nutra drives the marketing vision across pharmaceutical excipients and nutraceutical active segments in North America. Working with global strategic marketing and regional business leadership teams, this role defines the strategic roadmap to position Lubrizol as a preferred innovation partner, accelerate growth, expand market participation, and deepen strategic customer and partner relationships. The manager develops regional marketing strategy aligned with global strategy and business objectives, identifies competitive differentiators and market opportunities, and leads regional innovation to accelerate growth. The role also turns market insights into innovation and partnership strategies, builds business cases and commercialization pathways, leads cross-functional marketing activities, and represents Lubrizol at trade and industry events. The position is full-time and primarily on-site, with four days in the office and one day from home, and requires up to 20% domestic travel.
Requirements
- Bachelor’s degree in Marketing, Business, Life Sciences, or a related field; an MBA is preferred.
- At least 5 years of experience in strategic marketing, business development, or commercial leadership within pharmaceutical, nutraceutical, or specialty ingredients sectors.
- Proven success developing and executing regional strategies and leading cross-functional teams.
- Deep understanding of pharmaceutical and nutraceutical value chains, regulatory frameworks, and innovation ecosystems.
- Exceptional stakeholder management and communication skills.
- Strong analytical and financial acumen, including building business cases and ROI models.
- Willingness to travel domestically up to 20%.
Nice To Haves
- Track record of bringing innovations from concept to commercialization.
- Network within pharmaceutical or nutraceutical industry stakeholders and trade associations.
- Strategic thinking, an entrepreneurial mindset, and a results-driven orientation.
- MBA.
Responsibilities
- Develop regional marketing strategy aligned with global marketing strategy and regional business objectives for pharmaceutical excipients and nutraceutical actives.
- Identify competitive differentiators and market opportunities, establishing clear strategic criteria for success.
- Lead market expansion of legacy and novel products to support market capitalization and leadership.
- Lead the regional innovation process using Lubrizol’s Local-for-Local approach.
- Assess global and regional markets to identify unmet needs, trends, and growth opportunities.
- Translate market insights into actionable innovation and partnership strategies.
- Evaluate internal capabilities and external innovations, including technologies, ingredients, and delivery systems, to develop differentiated solutions with cross-functional teams.
- Build business cases and commercialization pathways for innovation projects to ensure value is captured for Lubrizol.
- Lead cross-functional marketing activities across sales, business development, and technical teams to drive growth in North America.
- Establish marketing processes and protocols that align global and regional stakeholders.
- Foster collaboration, market-driven decision-making, and continuous learning across global and regional marketing organizations.
- Represent Lubrizol and its technologies at trade and industry events.
Benefits
- Competitive salary with performance-based bonus plans.
- 401(k) match and age-weighted defined contribution.
- Comprehensive medical, dental, and vision coverage.
- Health Savings Account (HSA).
- Paid holidays, vacation, and parental leave.
- Flexible work environment.
- Learning and development opportunities.
- Career and professional growth.
- Inclusive culture and community engagement.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
