Copy of Regional Sales & Marketing Manager

Primrose Retirement Communities, LLC•Aberdeen, SD

About The Position

Primrose Retirement Communities is seeking a Regional Sales & Marketing Manager to provide leadership, coaching, and strategic support for a portfolio of senior living communities. The role partners with Executive Directors, Sales Directors, Regional Operations Managers, and Home Office leadership to build a strong sales culture and help communities achieve occupancy and revenue goals. The anticipated coverage area includes Montana, Wyoming, Colorado, Nebraska, and Iowa, though assignments may vary based on organizational needs. The manager develops community sales teams, supports occupancy and revenue growth, and contributes to marketing and business strategy. The position involves regular calls and site visits, training and performance support, sales and market analysis, and collaboration with community and operational leaders. Travel of up to 50% is required, along with flexibility to work hours necessary to support community and business needs. The role requires mobility throughout community environments and the ability to perform activities such as reaching, bending, stooping, carrying, pushing, and pulling. The employee must be able to lift up to 50 pounds using proper body mechanics and available equipment as needed.

Requirements

Five or more years of sales and marketing experience.
Proven experience leading, coaching, and developing high-performing sales teams.
Strong analytical, organizational, communication, and problem-solving skills.
Ability to manage multiple priorities and timelines in a fast-paced environment.
Self-motivated leadership and a passion for growth, results, and team development.
Willingness and ability to travel up to 50% of the time.
Flexibility to work hours necessary to support community and business needs.
Ability to move throughout community environments and perform reaching, bending, stooping, carrying, pushing, and pulling.
Ability to lift up to 50 pounds using proper body mechanics and available equipment as needed.

Nice To Haves

Bachelor's degree in Marketing, Business, or a related field, or equivalent experience.
Sales and marketing experience in senior living, healthcare, hospitality, or a related industry.

Responsibilities

Coach, mentor, and support community Sales Directors through regular calls, site visits, and follow-up.
Strengthen sales skills, accountability, and performance across assigned communities.
Provide onboarding, training, and ongoing development for sales team members.
Participate in hiring, coaching, and evaluating Sales Directors.
Help cultivate a sales-focused culture centered on customer service, results, and accountability.
Design, coordinate, and deliver company-wide sales and marketing training opportunities.
Partner with community and operational leaders to develop and execute effective sales strategies.
Analyze sales performance, conversion metrics, market trends, and competitive positioning.
Assist in developing annual sales plans, monthly goals, and performance benchmarks.
Monitor prospect and lead management systems to identify opportunities for growth.
Support community events, grand openings, and referral-building initiatives.
Build and maintain positive relationships with residents, families, referral partners, and prospective residents.
Collaborate with operational leadership to achieve company goals and growth objectives.
Assist with sales and marketing budgets, advertising strategies, and public relations efforts.
Conduct market research, secret shops, surveys, and other competitive analysis activities.
Participate in the development and launch of new services, programs, and promotions.