Regional Sales Manager, Convenience (West)
Wonderful Pistachios & Almonds•Los Angeles, CA
About The Position
The Regional Sales Manager (RSM), Convenience Channel - West, reports to the National Account Director of Convenience and is responsible for driving sales growth and profitability within the Western US territory. The RSM executes brand and channel strategies, builds and strengthens strategic customer partnerships, expands distribution, and delivers against sales, pricing, promotional, and profitability objectives. Success requires strong sales execution, collaboration across internal and external partners, sound business judgment, and a results-oriented mindset. The RSM identifies and capitalizes on growth opportunities while delivering results in the fast-paced and competitive snacking category.
Requirements
- Strong understanding of the Convenience channel, including retailers, distributors, wholesalers, and independent operators.
- Proven experience directly managing customer relationships, developing annual customer plans, and leading business reviews and sales meetings.
- Experience developing and evaluating pricing and promotional programs while managing customer investment against budgets.
- Strong Excel skills and experience using sales and syndicated data to analyze performance, forecast demand, and identify growth opportunities.
- Demonstrated ability to develop and deliver persuasive customer presentations that translate insights into actionable recommendations.
- Ability to evaluate category and competitive trends and turn insights into opportunities for distribution, share, and sales growth.
- Ability to develop customer and territory strategies that translate company priorities into measurable sales growth.
- Ability to build strong customer relationships and influence decisions across retailers, distributors, and internal partners.
- Ability to analyze sales, category, pricing, and customer data to identify opportunities and make sound business decisions.
- Experience negotiating pricing, promotions, distribution, and other customer programs while balancing growth and profitability.
- Strong written and verbal communication skills, with the ability to clearly present business recommendations and sell ideas to customers.
- Ability to manage changing customer priorities, competitive activity, pricing changes, and other business challenges in a fast-paced environment.
Nice To Haves
- Five or more years of prior Convenience or CPG sales experience in the snacks, nuts, or better-for-you categories.
- Experience with Circana and related platforms.
Responsibilities
- Develop and execute sales plans across the assigned Convenience territory to achieve annual distribution, pricing, volume, and revenue goals.
- Manage business performance against established targets and identify opportunities to close gaps throughout the year.
- Directly manage and grow relationships with key Convenience retailers, wholesalers, and distributors.
- Lead customer planning, business reviews, and selling meetings to identify opportunities and secure growth.
- Secure new points of distribution across core and innovation items while improving assortment, shelf presence, and merchandising execution.
- Develop and execute customer pricing and promotional programs while managing trade investment against budgets and ROI expectations; evaluate performance and adjust plans based on results.
- Use customer, shipment, and syndicated data to evaluate performance, identify opportunities, develop customer recommendations, and support annual planning and forecasting.
- Partner with Marketing, Trade Planning, Supply Chain, Category Insights, Finance, and other internal teams to execute customer plans and resolve business needs.
Benefits
- Medical coverage
- Vision insurance
- Dental insurance
- 401(k) with matching eligibility
- 24/7 online physician consultations
- Virtual mental health resources
- Life coaching
- Employee community groups
- Cash rewards for healthy habits
- Fitness reimbursements
- On-demand fitness videos
- Career advancement opportunities and internal mobility
- Learning and development resources, including leadership training, webinars, and eLearning courses
- Company-wide mentorship program
- Continuous improvement training
- Wonderful Giving company-provided charitable funds
- Wonderful Neighbor group service projects
- Discretionary bonus may be included
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
