Regional Sales Manager, Convenience (West)
About The Position
The Regional Sales Manager (RSM), Convenience Channel - West, reports to the National Account Director of Convenience and drives sales growth and profitability across the Western US territory. The role executes brand and channel strategies, builds strategic customer partnerships, expands distribution, and delivers sales, pricing, promotional, and profitability objectives. Success requires strong sales execution, collaboration with internal and external partners, sound business judgment, and a results-oriented approach in the competitive snacking category. The RSM develops and executes sales plans for the assigned Convenience territory; manages performance against targets; and grows relationships with Convenience retailers, wholesalers, and distributors. The role leads customer planning, business reviews, and selling meetings; secures distribution and improves assortment, shelf presence, and merchandising; develops pricing and promotional programs while managing trade investment; and uses customer, shipment, and syndicated data for analysis, recommendations, planning, and forecasting. The RSM partners with Marketing, Trade Planning, Supply Chain, Category Insights, Finance, and other teams to execute plans and address business needs.
Requirements
- 5+ years of prior Convenience or CPG sales experience in the snacks, nuts, or better-for-you categories is preferred.
- Strong understanding of the Convenience channel, including retailers, distributors, wholesalers, and independent operators.
- Proven experience directly managing customer relationships, developing annual customer plans, and leading business reviews and sales meetings.
- Experience developing and evaluating pricing and promotional programs while managing customer investment against budgets.
- Strong Excel skills and experience using sales and syndicated data to analyze performance, forecast demand, and identify growth opportunities.
- Ability to develop and deliver persuasive customer presentations that translate insights into actionable recommendations.
- Ability to evaluate category and competitive trends and turn insights into opportunities for distribution, share, and sales growth.
- Ability to develop customer and territory strategies that translate company priorities into measurable sales growth.
- Proven ability to build customer relationships and influence decisions across retailers, distributors, and internal partners.
- Ability to analyze sales, category, pricing, and customer data to identify opportunities and make sound business decisions.
- Experience negotiating pricing, promotions, distribution, and other customer programs while balancing growth and profitability.
- Strong written and verbal communication skills and ability to clearly present business recommendations and sell ideas to customers.
- Ability to manage changing customer priorities, competitive activity, pricing changes, and other business challenges in a fast-paced environment.
Nice To Haves
- Experience in snacks, nuts, or better-for-you categories.
- Experience with Circana and related platforms.
Responsibilities
- Develop and execute sales plans across the assigned Convenience territory to meet annual distribution, pricing, volume, and revenue goals.
- Manage business performance against established targets and identify opportunities to close gaps.
- Directly manage and grow relationships with key Convenience retailers, wholesalers, and distributors.
- Lead customer planning, business reviews, and selling meetings to identify opportunities and secure growth.
- Secure new points of distribution for core and innovation items and improve assortment, shelf presence, and merchandising execution.
- Develop and execute customer pricing and promotional programs, managing trade investment against budgets and ROI expectations.
- Evaluate pricing and promotional performance and adjust plans based on results.
- Use customer, shipment, and syndicated data to evaluate performance, identify opportunities, develop customer recommendations, and support annual planning and forecasting.
- Partner with Marketing, Trade Planning, Supply Chain, Category Insights, Finance, and other internal teams to execute customer plans and resolve business needs.
Benefits
- Medical coverage, vision and dental plans, and 401(k) with match eligibility.
- 24/7 online physician consultations.
- Virtual mental health resources and life coaching.
- Employee community groups.
- Cash rewards for healthy habits and fitness reimbursements.
- Library of on-demand fitness videos.
- Career advancement opportunities and internal mobility.
- Learning and development resources, including leadership training, webinars, and eLearning courses.
- Company-wide mentorship program.
- Continuous improvement training.
- Company-provided funds for charitable donations through Wonderful Giving.
- Opportunities to participate in community service projects through Wonderful Neighbor.
- Discretionary bonus may be included.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
