Regional Sales Manager, Bay Area

Lakeshore Learning Materials, LLC•Walnut Creek, CA

About The Position

Lakeshore is seeking an energetic, talented Regional Sales Manager to expand its reach in the K–12 educational market. The role develops new and existing relationships with school districts and educational programs, serves customers in early childhood and education, and explores opportunities in middle and high schools. The manager is responsible for a designated geographic territory, which may span multiple states, and works with internal sales resources and company teams to support customers and grow business. The position offers a $110,000 salary and uncapped commissions, along with sales support and marketing resources. Candidates should ideally live in the Oakland, Castro Valley, or Berkeley area, with consideration for the broader East Bay. Travel within the territory is required, including approximately 20% overnight stays. The role is performed from home, according to the qualifications section.

Requirements

At least 3 years of successful sales experience and proven entrepreneurial know-how.
Solid presentation skills and the ability to speak to customer needs at all levels.
Strong work ethic and team-player mentality.
Ability to perform outstanding work from home.
Ability to travel within the territory as needed, including approximately 20% overnight stays.
Proficiency with Microsoft Office Suite and CRM platforms.
Strong written and verbal communication skills.
Excellent administrative and organizational skills.
Great attention to detail.

Nice To Haves

Bachelor’s degree is strongly preferred.
Ideally resides in Oakland, Castro Valley, or Berkeley; candidates in the broader East Bay—including Hayward, San Leandro, Concord, Orinda, Walnut Creek, and up to Vallejo—will also be considered.

Responsibilities

Secure new and repeat business by building strong relationships with key customers and stakeholders in an assigned geographic area.
Partner with internal sales resources to support needs and increase business.
Consistently call on, build, and maintain relationships with customers within the assigned territory.
Collaborate with the RVP/RD to build, adjust, and drive sales strategies.
Target key customers and assess and uncover their needs.
Communicate respectfully, effectively, concisely, and clearly with internal partners through regular meetings with HQ departments and sales channels to streamline communication, build relationships, and increase sales.
Participate in local, state, and national conferences to promote the Lakeshore brand.