Regional Sales Manager, Bay Area

Lakeshore Learning Materials•Bay Area, CA

About The Position

Lakeshore is seeking an energetic, talented Regional Sales Manager to extend its reach in the K–12 educational market. The role cultivates new and existing relationships with school districts and educational programs, serving early childhood and education customers while exploring market segments such as middle schools and high schools. The manager is responsible for a designated geographic territory, which may include multiple states, and works with internal sales resources and company teams to grow business. The position offers a base salary and uncapped commissions, along with sales support and marketing resources.

Requirements

  • At least 3 years of successful sales experience and proven entrepreneurial know-how.
  • Strong presentation skills and the ability to speak to customer needs at all levels.
  • Strong work ethic and team-player mentality.
  • Ability to perform outstanding work from home.
  • Proficiency with Microsoft Office Suite and CRM platforms.
  • Strong written and verbal communication skills.
  • Excellent administrative and organizational skills.
  • Great attention to detail.
  • Ability to travel within the territory as needed, including approximately 20% overnight stays.

Nice To Haves

  • Bachelor’s degree strongly preferred.
  • Ideally resides in Oakland, Castro Valley, San Jose, or Berkeley; consideration is also given to the broader East Bay, including Hayward, San Leandro, Concord, Orinda, Walnut Creek, and up to Vallejo.

Responsibilities

  • Secure new and repeat business by building strong relationships with key customers and stakeholders in the assigned territory.
  • Partner with internal sales resources to support customer needs and increase business.
  • Consistently call on customers and build and maintain relationships within the assigned territory.
  • Collaborate with the RVP/RD to develop, adjust, and execute sales strategies.
  • Target key customers and assess and uncover their needs.
  • Communicate respectfully, effectively, concisely, and clearly with internal partners through regular meetings with headquarters departments and sales channels to streamline communication, build relationships, and increase sales.
  • Participate in local, state, and national conferences to promote the Lakeshore brand.
  • Travel within the territory as needed, including approximately 20% overnight stays.

Benefits

  • Paid leave for new parents to support work/life balance and family bonding.
  • Medical, dental, and vision coverage, including EPO, PPO, and HSA options.
  • 401(k) retirement plan with company contribution.
  • Flexible benefit options.
  • Employee discount on products.
  • Uncapped commission structure.
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