Regional Sales Manager - Bay Area, CA

Treasury Wine Estates•Napa, CA

17h•Hybrid

About The Position

Treasury Wine Estates (TWE) is seeking a Regional Sales Manager for the Bay Area, California. This role will lead sales execution across Northern California, focusing on driving sales, distribution, depletion, and market share growth for a premium wine portfolio. The position involves managing key distributor and customer relationships, as well as leading and developing a team of sales professionals to ensure strong market execution and achievement of business objectives.

Requirements

Proven sales leader who thrives in a fast-paced, relationship-driven environment.
Strong commercial acumen with a passion for developing people, building distributor partnerships, and delivering measurable business results.
Experience leading, coaching, and motivating a field sales team.
5+ years of sales leadership experience in wine, beverage alcohol, or consumer packaged goods.
Strong understanding of the U.S. three-tier system and distributor management.
Ability to build credibility and influence distributor partners, customers, and cross-functional stakeholders.
Ability to use data and market insights to identify opportunities and drive business growth.
Confident communicator, presenter, and negotiator.
Willing and able to travel regularly throughout Northern California.

Responsibilities

Lead, coach, and develop a team of sales professionals, fostering a high-performance and accountable culture.
Deliver sales, distribution, depletion, and market share goals throughout Northern California.
Build strong relationships with distributor leadership, distributor sales teams, and key trade accounts.
Develop and execute market plans that focus resources on the highest-impact opportunities.
Drive distributor performance against goals for distribution, pricing, promotional activity, and execution standards.
Lead market activations, wine dinners, trainings, and customer events that build brand awareness and sales.
Analyze sales performance, market trends, and competitive activity to identify growth opportunities and recommend action plans.

Benefits

Competitive vacation, sick leave, and 12 paid holidays.
A “TWE4ME Day” – a day to spend however you choose.
Generous Paid Parental & Caregiver Leave.
Paid Volunteer Days: 2 full days each year.
Flexible Work Options: hybrid and custom schedules available for certain roles.
Medical, dental, vision, free mental health support, and an award-winning wellness program.
401(k) with Company Match: 100% vested from day one.
Eligible for 401(k) after 60 days of employment (Regular Full and Part-Time employees).
Exclusive employee pricing on wines.
Generous product allowance.
Recognition & Rewards.