Regional Sales Manager - EASTERN US

Pure Treats Primal Pet Foods•Abilene, TX

About The Position

PureBites and Primal Pet Foods are premium pet nutrition brands offering raw and freeze-dried food, treats, and toppers for dogs and cats. The Regional Sales Manager leads the Eastern U.S. sales region and develops a team of 4–6 Territory Representatives to achieve regional sales and growth objectives. Candidates must reside in the Eastern United States; the company is currently considering candidates in Florida, Michigan, Massachusetts, Connecticut, Rhode Island, and other locations within the East Region footprint. The role involves territory and regional planning, team coaching, customer and distributor development, regional account support, and monitoring market opportunities. Travel may be up to 50%, including overnight and air travel, and some weekend and nontraditional business hours may be required.

Requirements

5–7 years of outside sales experience, preferably in natural foods, pet food, or pet specialty industries.
Demonstrated success growing territories, opening new accounts, and building customer relationships.
Strong communication, presentation, negotiation, and organizational skills.
Strong analytical and problem-solving abilities.
Ability to build relationships and coach team members.
Proficiency with Microsoft Office, including Excel, Word, Outlook, Teams, and PowerPoint.
Must reside in the Eastern United States.
Ability to travel up to 50%, including overnight and air travel.
Ability to work some weekends and nontraditional business hours.

Nice To Haves

2+ years of leadership or management experience.
Previous regional management experience.
Previous Territory Sales management experience.
Previous experience in pet food and treats.
Knowledge of the pet food industry, retail landscape, and competitive environment.
Experience working with distributors and key accounts.

Responsibilities

Lead, coach, and develop 4–6 Territory Representatives to achieve regional sales and growth objectives.
Develop and execute regional and territory business plans aligned with company goals.
Conduct regular coaching sessions, performance reviews, and field visits.
Monitor sales performance, territory coverage, and goal attainment.
Ensure compliance with company policies, procedures, and reporting requirements.
Manage budgets, team resources, promotional spending, and incentive programs.
Develop and execute sales plans that drive revenue growth, profitability, and brand awareness.
Expand distribution and market penetration within the independent pet specialty channel.
Identify, develop, and onboard new retail partners.
Build and maintain strong relationships with retailers and key decision-makers.
Ensure effective product merchandising, promotional execution, and brand visibility.
Deliver product, nutrition, and sales training through in-person and virtual engagements.
Support retailer recommendations through product education and training.
Resolve customer concerns and strengthen long-term business partnerships.
Manage or support regional key account relationships and identify growth opportunities.
Participate in account planning, presentations, and business reviews.
Partner with distributor leadership to align strategies, training, and retailer support initiatives.
Monitor market trends, competitive activity, and emerging opportunities.
Recommend ways to enhance sales effectiveness, customer satisfaction, and operational efficiency.
Support industry trade shows, National Sales Meetings, and company initiatives.
Perform other duties as assigned.