Regional Sales Manager - EASTERN US

Pure Treats Primal Pet Foods, Inc.•Abilene, TX

2d•$90,000 - $110,000

About The Position

PureBites and Primal Pet Foods are leaders in premium pet nutrition, offering raw and freeze-dried dog and cat food, treats, and toppers. The Regional Sales Manager leads a team of 4–6 Territory Representatives and develops regional and territory plans to meet company sales and growth objectives. The role focuses on growing revenue, profitability, distribution, and brand awareness in the independent pet specialty channel; developing retail partnerships; and supporting key accounts and distributor relationships. The position requires residence in the Eastern United States, with current consideration focused on Florida, Michigan, Massachusetts, Connecticut, Rhode Island, and other locations within the East Region footprint. Travel may be up to 50%, including overnight and air travel, and the role may require some weekend and nontraditional business hours.

Requirements

5–7 years of outside sales experience, preferably within the natural foods, pet food, or pet specialty industries.
Demonstrated success growing territories, opening new accounts, and building customer relationships.
Strong communication, presentation, negotiation, and organizational skills.
Strong analytical and problem-solving abilities.
Ability to build relationships and coach team members.
Proficiency with Microsoft Office, including Excel, Word, Outlook, Teams, and PowerPoint.
Previous regional management experience.
Previous Territory Sales management experience.
Previous experience in pet food and treats.
Knowledge of the pet food industry, retail landscape, and competitive environment.
Experience working with distributors and key accounts.
Must reside in the Eastern United States.
Ability to travel up to 50%, including overnight and air travel.
Ability to work some weekends and nontraditional business hours.

Nice To Haves

2+ years of leadership or management experience preferred.

Responsibilities

Lead, coach, and develop 4–6 Territory Representatives to achieve regional sales and growth objectives.
Develop and execute regional and territory business plans aligned with company goals.
Conduct regular coaching sessions, performance reviews, and field visits.
Monitor sales performance, territory coverage, and goal attainment.
Ensure compliance with company policies, procedures, and reporting requirements.
Manage budgets, team resources, promotional spending, and incentive programs.
Develop and execute sales plans that drive revenue growth, profitability, and brand awareness.
Expand distribution and market penetration within the independent pet specialty channel.
Identify, develop, and onboard new retail partners.
Build and maintain strong relationships with retailers and key decision-makers.
Ensure effective product merchandising, promotional execution, and brand visibility.
Deliver product, nutrition, and sales training through in-person and virtual engagements.
Support retailer recommendations through product education and training.
Resolve customer concerns and strengthen long-term business partnerships.
Manage or support regional key account relationships and identify growth opportunities.
Participate in account planning, presentations, and business reviews.
Partner with distributor leadership to align strategies, training, and retailer support initiatives.
Monitor market trends, competitive activity, and emerging opportunities.
Provide recommendations to enhance sales effectiveness, customer satisfaction, and operational efficiency.
Support industry trade shows, National Sales Meetings, and company initiatives.
Perform other duties as assigned.