Regional Sales Manager

GEA Group•Oakdale, CA
•$100,000 - $150,000

About The Position

The Service Sales – Food & Dairy individual is responsible for promoting and securing sales of spare parts, repairs, field service, upgrades, customized service projects, and service level agreements for GEA’s North America service business. The role develops and implements the service sales strategy for its area, coordinates customer engagement with New Sales counterparts, and identifies opportunities to grow revenue and improve customer operational performance. The position represents GEA to customers and works with internal sales, service, and product teams to develop and execute customer proposals. It is based in the United States and requires frequent travel, potentially including international travel.

Requirements

  • At least 5 years of service sales or capital equipment sales experience.
  • Working knowledge of the beverage industry and the manufacturing processes and equipment used to make low-acid products.
  • Experience working remotely and comfort with frequent travel.
  • In-depth knowledge of service offerings and local market requirements for different customer groups.
  • Excellent written and verbal communication skills, including the ability to work across levels, functions, brands, and cultures.
  • Ability to implement a strategic service sales plan.
  • Ability to travel up to 75% of the time; some international travel may be required.
  • Bachelor’s degree, preferably in Engineering or Business Management, or relevant experience with a demonstrated track record of success in lieu of a degree.
  • English language proficiency.
  • Experience in service or capital equipment sales and in a service or engineering environment.
  • Ability to build and maintain close customer relationships and networks with decision-makers, influencers, gatekeepers, and buyers.
  • Ability to earn customer trust, anticipate customer and competitor actions, understand market and competitor trends, and adapt accordingly.
  • Entrepreneurial approach, strong customer focus, strategic thinking, and commercial acumen to drive revenue growth and develop new business.
  • Strong interpersonal skills, including listening, constructive contribution, empathy, respect, persuasion, influence, and negotiation.
  • Ability to maintain composure and perform effectively under stress, while supporting company strategies and goals.

Nice To Haves

  • Knowledge of aseptic processing and powder packaging.
  • A degree in an Engineering discipline or Business Management.

Responsibilities

  • Work with the Director of Service Sales and other business areas to refine and implement the service sales strategy for the area of responsibility.
  • Lead service sales activities for the Food & Dairy segment and prioritize initiatives.
  • Coordinate service sales planning, forecasting, and reporting for the respective area.
  • Align with new equipment and project sales teams to ensure a coordinated sales approach.
  • Identify service sales opportunities and actively manage key customer accounts.
  • Partner with new equipment sales teams to identify upsell and cross-sell opportunities.
  • Promote and secure sales of spare parts, repairs, field service, upgrades, customized service projects, and service products.
  • Travel to prospective and existing customers to secure opportunities, orders, and agreements; give presentations or demonstrations as appropriate.
  • Promote small- to medium-scale projects and large plant Service Level Agreements.
  • Prepare quotes, follow up, and ensure sales are executed in a timely manner.
  • Participate in negotiations of offers, quotations, and contract terms and conditions.
  • Develop sales contacts, customer approaches, and proposals in consultation with appropriate GEA teams.
  • Use and regularly update sales tools.
  • Participate in trade shows to promote service sales alongside new equipment sales.
  • Provide market feedback, including information about competition and trends, to equipment and service sales management.
  • Use available GEA resources, including new equipment salespeople, field service technicians, and product specialists, to generate sales.

Benefits

  • Medical, dental, and vision coverage beginning on the first day.
  • 12 paid holidays, including a flexible floating holiday.
  • 136 hours of paid time off.
  • 7% 401(k) employer match.
  • Tuition reimbursement.
  • Wellness incentive program.
  • Confidential Employee Assistance Program.
  • Flexible Health Savings and Spending Accounts.
  • Potential eligibility for a discretionary bonus and/or equity awards.
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