Regional Sales Manager

UPM - The Biofore Company•Mills River, NC
•Remote

About The Position

UPM Graphics is seeking a Regional Sales Manager for the East Region of the United States. This remote position is open only to candidates residing in the continental U.S. The role focuses on developing distributor and sales-team partnerships, growing product adoption and sales across wide-format print and related markets, and supporting customers and distributors through training and tailored solutions. The manager will track performance and forecasts using CRM tools, develop promotions and growth initiatives, and work with leadership and cross-functional teams to identify and act on market opportunities. Travel is required within the region, with the posting listing approximately 50–60% and up to 50%. The position reports to the Senior Manager – Americas Region, UPM Graphics. Applicants must be authorized to work in the United States without sponsorship.

Requirements

  • Bachelor’s degree or equivalent industry experience.
  • At least five years of experience in sales, account management, or distribution channel management within graphics, signage, or specialty materials.
  • Track record of managing distributor relationships and driving regional growth.
  • Strong negotiation and relationship-building skills.
  • Effective communication and engaging presentation skills.
  • Strong organizational and time-management skills.
  • Proficiency in MS Office and CRM platforms such as Salesforce or similar.
  • Comfort with travel within the region, approximately 50–60%.
  • Authorization to work in the United States without sponsorship.

Nice To Haves

  • MBA.

Responsibilities

  • Build and nurture partnerships with distributors and sales teams, aligning shared goals with UPM Graphics objectives.
  • Drive product adoption and sustainable growth through collaborative sales calls, targeted prospecting, and tailored solutions for wide-format print providers and related markets.
  • Deliver product training, onboarding, and ongoing support to distributors and customers.
  • Monitor performance and use CRM tools for pipeline management and forecasting.
  • Co-create promotions and growth initiatives.
  • Work with leadership and cross-functional teams to share insights and implement strategies that unlock market opportunities.

Benefits

  • Support for employee work-life balance and well-being.
  • Opportunities to learn and grow throughout a career, including avenues for personal growth in an international, multi-business organization.
  • An inclusive work environment that fosters diversity and allows employees to be themselves.
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