Regional Sales Manager
About The Position
The Regional Sales Manager PFL leads, manages, and oversees the profitability of an assigned sales region. The role grows revenue and profits by selling PFL products to existing customers and acquiring new business, while driving achievement of regional sales goals through direction, organization, coordination, communication, coaching, and development of PFL Sales Consultants. The manager coordinates with internal brand and customer service teams to support customer satisfaction and equips the sales team through training, communication of regional programs, and use of sales tools. The role also manages regional and territory budgets, pricing policies, and regional marketing input; monitors competitor and market activity; represents the region at key customer events; and partners with lab personnel to achieve sales and lab performance targets. Approximately 50% travel is required.
Requirements
- Bachelor’s degree in any field.
- At least 10 years of sales experience in a regional or key account role.
- Optical sales experience is required.
- Previous management experience is required.
- Experience with sales training and orientation.
- Demonstrated leadership, communication, and administrative skills.
- Approximately 50% travel required.
- Excellent organizational, interpersonal, and communication skills.
- Strong attention to detail and accuracy.
- Ability to work effectively with retailers, consumers, sales management, and coworkers, with strong verbal and written communication skills.
- Self-directed and able to work effectively in a fast-paced environment.
- Strong analytical skills and ability to translate information into actionable items.
Nice To Haves
- Experience in the optical, healthcare, and/or retail industry is preferred.
Responsibilities
- Ensure Sales Consultants perform territory and account planning activities needed to achieve sales goals.
- Monitor key competitor activity in the region and collect competitor price lists and sales materials.
- Communicate with the Director of National Sales to implement competitive sales strategies.
- Lead by example in customer service through direct involvement with regional and territory customers.
- Focus Sales Consultants on monitoring changes in the market and customer base.
- Represent the region at key customer events and build customer loyalty.
- Recruit, hire, and orient qualified Sales Consultants.
- Create an environment that encourages Sales Consultants to take ownership of stretch sales goals and performance improvement.
- Use regional meetings and ride-alongs to develop Sales Consultants’ capabilities.
- Provide continuous feedback on Sales Consultants’ performance.
- Coordinate with the Director of National Sales to develop annual regional and territory sales budgets.
- Monitor regional and territory sales budgets, including net sales, Cycle Plan initiatives, travel, account seminars, and sales meetings.
- Manage pricing policies with the Director of National Sales and recommend changes to meet sales and margin objectives.
- Recommend and provide input on regional marketing programs.
- Partner with lab personnel to achieve sales and lab performance targets.
- Coordinate with internal brand and customer service teams to support customer satisfaction.
- Provide training, communicate regional programs, and ensure the team uses available sales tools.
Benefits
- Health care
- Retirement savings
- Paid time off/vacation
- Employee discounts
- Competitive bonus and/or commission plan may be offered
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Manager
