Regional Sales Manager - Midwest Territories

Bonnell Aluminum•Newnan, GA

About The Position

Bonnell Aluminum is seeking a results-oriented Regional Sales Manager to drive business development across the Midwest territory, which includes Indiana, Kentucky, Southwest Michigan, and Southern Illinois. The position may be based anywhere within the assigned territory, but the candidate must reside there, preferably with reasonable access to a major airport. Regular travel throughout the region is required, with travel up to 50% depending on location. The Regional Sales Manager sells business-to-business to distributors, automotive component manufacturers, and architectural building and construction customers serving the manufacturing industry. The role focuses on winning new business, strengthening existing customer relationships, and expanding Bonnell Aluminum’s position in key manufacturing markets. The manager identifies attractive industries, evaluates growth opportunities, and aligns market demand with the company’s operational capabilities and product offering, including mill and architecturally finished products. The successful candidate brings strong commercial judgment, a proven record of winning new business, and the ability to perform in dynamic or challenging market conditions. They work with company leadership and cross-functional teams to develop and implement growth strategies, build a qualified sales pipeline, and meet or exceed forecasts.

Requirements

8–15 years of sales experience in metal stockholding, aluminum, stainless, aircraft metals, automotive metals, or distribution.
Manufacturing industry experience.
Ability to travel up to 50%, depending on location.
A strong track record of identifying and securing new business opportunities.
Must reside within the assigned Midwest territory: Indiana, Kentucky, Southwest Michigan, or Southern Illinois.
Strong commercial judgment and ability to succeed in dynamic or challenging market conditions.

Nice To Haves

Residence within reasonable access of a major airport.
Initiative and passion for results, including creating and seizing opportunities amid ambiguity.
Team focus and ability to contribute to the success of the whole team.
Business intelligence, including awareness of how world events affect the company, marketplace, and competition.
Tenacious advocacy, including systematically seeking information about organizations’ wants and needs and advocating for preferred outcomes.

Responsibilities

Research and identify market opportunities, trends, and competitive insights.
Evaluate market opportunities in conjunction with operational capabilities.
Assess market size, regional characteristics, volume potential, required capabilities, pricing, competition, and internal production costs.
Develop sales strategies and recommend market penetration plans, including target accounts and lead-generation initiatives.
Create and coordinate go-to-market plans and activities.
Track marketing initiative results, report findings, and refine market intelligence.
Represent Bonnell at industry events and with trade professionals.
Partner with the leadership team to develop and implement growth and performance strategies.
Collaborate cross-functionally with Operations and other internal teams to achieve results.
Meet or exceed sales forecasts.
Use Salesforce to track leads, build pipeline, and maintain accurate opportunity data.
Consistently manage a full pipeline of qualified opportunities.
Identify and win new business and strengthen relationships with existing customers.