Regional Sales Manager - Everett Region

State of Washington • Snohomish County – Everett, WA

2d • Hybrid

About The Position

The Regional Sales Manager leads sales performance and regional operations for Washington's Lottery's Everett region. The position combines work in the field, at the regional office, and remotely from home according to business needs; it is not fully remote. The manager leads staff, develops retailer relationships, and ensures regional operations run smoothly while supporting sales and revenue growth.

The role manages regional office operations, including staff, ticket inventory and security, facilities, budgeting, prize payments, office supplies and equipment, and assigned vehicles. It oversees Scratch ticket distribution and accountability, staff training on Lottery systems and equipment, territory assignments and performance goals, sales analysis and marketing activities, retailer visits, and contracted vendor activity. The manager also monitors market trends and shares information with higher-level management to inform current and future sales and marketing direction.

Requirements

• Ability to develop and implement sales strategies, plans, and initiatives that achieve business objectives and support revenue growth.
• Ability to lead, coach, develop, and hold individuals and teams accountable for sales performance, including field-based or customer-facing staff.
• Skill in establishing performance goals and metrics, monitoring results, evaluating outcomes, and implementing continuous improvement strategies.
• Skill in analyzing sales, market, customer, and operational data to identify trends, assess performance, and support data-informed decisions.
• Ability to develop, implement, and evaluate marketing, promotional, outreach, or business development programs that support sales objectives.
• Ability to build and maintain effective working relationships with customers, retailers, stakeholders, business partners, and internal teams.
• Ability to communicate effectively through presentations, written communications, negotiations, and customer interactions.
• Knowledge of sales management, customer relationship management, territory management, market development, or related business practices.
• Ability to take action to learn and grow.
• Ability to take action to meet the needs of others.

Nice To Haves

• Knowledge of consumer-packaged goods, retail sales, route sales, distribution networks, or similar sales environments.
• Experience using sales performance metrics, forecasting tools, customer relationship management systems, or business analytics tools to improve organizational performance.

Responsibilities

• Manage regional office operations, including staff, ticket inventory and security, facilities, budgeting, prize payments, office inventory and equipment, and maintenance of assigned vehicles.
• Oversee Scratch ticket distribution, movement, and accountability throughout the region to ensure appropriate inventory is distributed to retailers.
• Provide or oversee training on Lottery-specific systems and equipment so staff can competently use agency-provided tools and equipment.
• Define territory assignments and establish performance goals for the region and individual sales territories.
• Monitor regional sales and revenue, analyze retailer data and sales trends, and direct marketing and sales activities to address problems and maximize sales.
• Visit retailers, alone or with sales staff, to assess staff performance, point-of-sale materials, and general sales activities.
• Supervise Lottery-contracted vendor activity in the region, including training, customer service, equipment maintenance, and Lottery marketing programs.
• Monitor local and regional market trends, collect information, and share findings with higher-level management to inform sales and marketing direction.

Benefits

• Flexible hours and work-life balance.
• Supported growth and development opportunities.
• Total compensation and benefits package.
• Flexible work schedules and telework options may be available for some positions.
• Agency-branded shirts, sweaters, and jackets.
• Agency vehicle for business use, kept at home.
• Tuition Reimbursement Program.
• Infants in the Workplace Program.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed