Regional Sales Manager

GEA•Oakdale, MN

18d

About The Position

The Service Sales – Food & Dairy individual is responsible for promoting and securing sales of spare parts, repairs, field service, upgrades, customized service projects, and service level agreements for GEA’s North America service business. The role develops and implements the group-wide sales strategy for its area, coordinates customer engagement with New Sales counterparts, and pursues joint opportunities. The position represents GEA to Food & Dairy customers and works to improve customers’ operational efficiency and effectiveness through service offerings. The role includes strategic planning, sales forecasting and reporting, key account management, identifying and developing new business, coordinating with equipment sales teams, preparing and following up on quotes, participating in negotiations, and supporting timely execution of sales. The Regional Sales Manager visits prospective and existing customers, delivers presentations or demonstrations as appropriate, participates in trade shows, and shares market and competitor feedback with management. Frequent travel is required, with some international travel possible.

Requirements

At least 5 years of service sales or capital equipment sales experience.
Bachelor’s degree, preferably in Engineering or Business Management; relevant experience with a demonstrated track record of success may be accepted in lieu of a degree.
Experience in service or capital equipment sales in a service or engineering environment.
Working knowledge of the beverage industry and the manufacturing processes and equipment used to make low-acid products.
Experience working remotely and comfort with frequent travel.
In-depth knowledge of service offerings and local market requirements for different customer groups.
Ability to implement a strategic service sales plan.
Ability to travel up to 75% of the time; some international travel may be required.
English language proficiency.
Excellent written and verbal communication skills, including the ability to present, persuade, and negotiate in face-to-face meetings.
Ability to build and maintain relationships and networks with customer decision-makers, influencers, gatekeepers, and buyers.
Ability to build customer trust, anticipate customer and competitor actions, and understand market and competitor developments.
Strong commercial acumen and customer focus, with the ability to drive revenue growth and develop new business.
Strong interpersonal skills, including listening carefully, communicating constructively, prioritizing customer needs, and establishing effective relationships with customers and internal stakeholders.
Ability to influence internal and external customers through conviction, persuasion, and negotiation.
Ability to remain composed and perform effectively under stressful conditions.

Nice To Haves

Knowledge of aseptic processing and powder packaging.

Responsibilities

Work with the Director of Service Sales and other business areas to refine and implement the service sales strategy for the assigned area.
Lead service sales activities for the Food & Dairy segment and prioritize initiatives.
Coordinate service sales planning, forecasting, and reporting for the assigned area.
Align with new equipment and project sales teams to coordinate customer engagement and identify service sales opportunities.
Actively manage key customer accounts and pursue up-sell and cross-sell opportunities.
Sell spare parts, repairs, field service, upgrades, customized service projects, and service level agreements to Food & Dairy customers in North America.
Travel to prospective and existing clients to secure opportunities, orders, and agreements; provide presentations and demonstrations as needed.
Promote small- to medium-scale projects and large plant Service Level Agreements.
Prepare quotes, follow up with customers, and ensure sales are executed in a timely manner.
Participate in negotiations of offers, quotations, and contract terms and conditions.
Develop sales contacts, customer approaches, and proposals in consultation with relevant GEA teams.
Use and regularly update sales tools.
Participate in trade shows to promote service sales alongside new equipment sales.
Provide equipment and service sales management with market feedback, including information about competitors and trends.
Use available GEA resources, including new equipment sales personnel, field service technicians, and product specialists, to generate sales.