Regional Program Manager, Field Sales

Barclays•California, PA

4d•$110,000 - $150,000•Remote

About The Position

Barclays is hiring a Regional Program Manager, Field Sales to manage field execution of its retail cobrand credit card program. The role involves interacting with regional, district, and store-level management to support retail credit card partnerships, drive credit card account acquisitions and usage in partner stores across the assigned territory, and build productive relationships with partner field management. The position develops and implements marketing strategies for face-to-face channels, such as bank branches, partner physical locations, and other physical locations. It manages campaigns and their budgets, coordinates with partners and their employees, develops training and promotional materials, monitors campaign performance, and uses data and market research to improve results and customer experience. At the Assistant Vice President level, the role contributes to policy development and operational effectiveness, collaborates across business functions, and takes ownership of risk and controls. Depending on whether the position has leadership responsibilities, it may involve leading and coaching a team or leading collaborative assignments and guiding team members. Candidates may work from home if based in California.

Requirements

General relationship, business development, marketing, or sales experience.
Success influencing external partners and internal colleagues.
Retail industry experience and a general understanding of credit products.
Strong oral and written communication skills.
Ability to provide clear insights, effective coaching, and actionable feedback to partners and internal contacts in alignment with business objectives.

Nice To Haves

Experience in a Financial Services Retail Support Function.
Experience in retail store, district, or regional management.

Responsibilities

Develop and implement marketing strategies for face-to-face channels, identifying target audiences and campaign objectives.
Manage marketing campaigns across face-to-face channels, including preparing training and promotional materials and coordinating with partners, partner employees, and applicable branch staff.
Ensure consistent and compelling messaging across customer touchpoints.
Analyze campaign performance and prepare regular reports evaluating marketing effectiveness.
Improve the customer experience in face-to-face channels by streamlining processes and optimizing the physical environment, as applicable.
Manage the performance marketing budget for face-to-face channels, including resource allocation, campaign cost monitoring, vendor contract negotiation, and spending optimization.
Evaluate market research, including feedback from customers and partner employees, and conduct competitive analysis to identify trends, consumer behavior, and competitive positioning.
Interact with regional, district, and store-level management to support retail credit card partnerships.
Manage field execution of the retail cobrand credit card program and drive account acquisitions and usage in partner stores across the territory.
Develop productive relationships with partner field management and influence external partners and internal colleagues.
Advise and influence decision-making, contribute to policy development, and take responsibility for operational effectiveness.
Collaborate with other functions and business divisions, and coordinate work across related areas.
If the role has leadership responsibilities, lead a team, set objectives, coach employees, appraise performance, and determine reward outcomes; otherwise, lead collaborative assignments and guide team members.
Consult on complex issues and advise People Leaders in resolving escalated issues.
Identify ways to mitigate risk, develop supporting policies and procedures, and manage risk and strengthen controls.
Analyze complex data from multiple internal and external sources to solve problems.
Communicate complex information and influence stakeholders to achieve outcomes.
Demonstrate Barclays Values and Mindset.