Regional Program Manager, Field Sales

Barclays•Working From Home, CA

3d•Remote

About The Position

Join Barclays as a Regional Program Manager, Field Sales, where you will interact with regional, district, and store-level management to support the success of retail credit card partnerships. You will manage field execution of the Barclays retail co-brand credit card program, drive credit card account acquisitions and usage in partner stores across your territory, and develop productive relationships with partner field management. The role develops, implements, and manages marketing strategies through direct interactions with partners and their employees. This includes establishing campaign budgets, monitoring performance metrics, and applying data-driven optimizations to improve return on investment. The position also carries Assistant Vice President expectations, including advising and influencing decisions, contributing to policy development, taking responsibility for operational effectiveness, collaborating across business functions, and leading complex work. Depending on whether the position has leadership responsibilities or is an individual-contributor role, it involves coaching and developing employees or guiding collaborative assignments and team members. The role requires ownership of risk and controls, effective collaboration with other areas, complex analysis of internal and external information, clear communication of complex or sensitive information, and the ability to influence stakeholders. Candidates may be assessed on risk and controls, change and transformation, business acumen, strategic thinking, digital and technology skills, and role-specific technical skills. Candidates may work from home if based in California.

Requirements

General relationship, business development, marketing, or sales experience.
Experience successfully influencing external partners and internal colleagues.
Retail industry experience and a general understanding of credit products.
Strong oral and written communication skills.
Ability to provide clear insights, effective coaching, and actionable feedback to partners and internal contacts in alignment with business objectives.

Nice To Haves

Financial services experience.
Retail support function experience.
Retail store, district, or regional management experience.

Responsibilities

Develop and implement marketing strategies for face-to-face channels, identifying target audiences and campaign objectives.
Manage marketing campaigns across face-to-face channels, including training and promotional materials, partner coordination, and consistent messaging across customer touchpoints.
Analyze campaign performance and prepare regular reports evaluating the effectiveness of marketing campaigns.
Enhance the customer experience in face-to-face channels by streamlining processes and optimizing physical environments, where applicable.
Manage the face-to-face channel performance marketing budget, monitor campaign costs, negotiate vendor contracts, and optimize spending.
Evaluate market research, including feedback from customers and partner employees, and conduct competitive analysis to identify industry trends, consumer behavior, and competitive positioning.
Manage field execution of the retail co-brand credit card program across the territory.
Drive credit card account acquisitions and usage in partner stores.
Develop productive relationships with partner field management and influence external partners and internal colleagues.
Advise and influence decision-making, contribute to policy development, and take responsibility for operational effectiveness.
Collaborate with other functions and business divisions to support organizational objectives.
Lead complex work and, where applicable, set objectives, coach employees, appraise performance, and determine reward outcomes.
For individual-contributor assignments, guide team members, identify required areas of specialization, and develop cross-functional approaches to achieve outcomes.
Consult on complex issues and advise people leaders on escalated issues.
Identify ways to mitigate risk, develop policies and procedures supporting control and governance, and strengthen controls.
Analyze complex data from multiple internal and external sources to solve problems effectively.
Communicate complex information and influence stakeholders to achieve outcomes.