Regional Program Manager, Field Sales

Barclays•Working From Home, MASSACHUSETTS, MA

1d•$100,000 - $145,000•Remote

About The Position

The Regional Program Manager, Field Sales develops, implements, and manages marketing strategies through direct interactions with partners and their employees. The role establishes campaign budgets, monitors performance metrics, and applies data-driven optimizations to improve return on investment. At Barclays, the position manages field execution of the retail co-brand credit card program, drives credit card account acquisition and usage in partner stores across an assigned territory, and builds productive relationships with partner field management. The role interacts with regional, district, and store-level management to support the success of retail credit card partnerships. The position develops and implements face-to-face channel marketing strategies, manages campaigns and partner-facing materials, reviews campaign performance, improves customer experience, and manages the channel’s performance marketing budget. It also evaluates market research and competitive information to identify trends and inform marketing activity. At the Assistant Vice President level, the role contributes to policy development and operational effectiveness, collaborates across functions, and leads complex work that affects the broader business function. Depending on whether the role has people-management responsibilities or is an individual contributor, it may include coaching and evaluating employees or guiding collaborative assignments. The role also involves risk and control ownership, complex analysis, stakeholder influence, and clear communication of complex information. Candidates may work from home while based in Massachusetts.

Requirements

General relationship, business development, marketing, or sales experience.
Demonstrated success influencing external partners and internal colleagues.
Retail industry experience and a general understanding of credit products.
Strong oral and written communication skills.
Ability to provide clear insights, effective coaching, and actionable feedback to partners and internal contacts in alignment with business objectives.

Nice To Haves

Experience in a financial services retail support function.
Retail store, district, or regional management experience.

Responsibilities

Develop and implement marketing strategies for face-to-face channels, identifying target audiences and campaign objectives.
Manage marketing campaigns across face-to-face channels, including training and promotional materials and coordination with partners and their employees.
Analyze face-to-face campaign performance and prepare regular effectiveness reports.
Enhance the customer experience in face-to-face channels by streamlining processes and optimizing the physical environment, as applicable.
Manage the performance marketing budget for face-to-face channels, monitor costs, negotiate vendor contracts, and optimize spending.
Evaluate market research, including feedback from customers and partner employees, and competitive analysis to identify industry trends, consumer behavior, and competitive positioning.
Manage field execution of Barclays’ retail co-brand credit card program across the assigned territory.
Drive credit card account acquisition and usage in partner stores.
Develop productive relationships with partner field management and interact with regional, district, and store-level management.
Advise and influence decision-making, contribute to policy development, and take responsibility for operational effectiveness.
Collaborate with other functions and business divisions and guide team members or collaborative assignments, as applicable.
Consult on complex issues and provide advice to People Leaders on escalated issues.
Identify ways to mitigate risk, develop policies and procedures supporting controls and governance, and take ownership of risk and controls in the work performed.
Analyze information from multiple internal and external sources to solve problems creatively and effectively.
Communicate complex information and influence stakeholders to achieve outcomes.
Demonstrate Barclays Values and Mindset in the performance of the role.