Regional Program Manager, Field Sales

Barclays•Working From Home, MA

1d•Remote

About The Position

Barclays is seeking a Regional Program Manager, Field Sales to manage field execution of its retail cobrand credit card program. The role involves working with region-, district-, and store-level management to support retail credit card partnerships, drive account acquisitions and usage in partner stores across an assigned territory, and develop productive relationships with partner field management. The position develops and implements marketing strategies for face-to-face channels, such as bank branches, partner locations, and other physical locations. It manages campaigns, including campaign objectives, budgets, training and promotional materials, partner coordination, performance analysis, customer experience improvements, and market and competitive research. The role also contributes to operational effectiveness, risk management, policy development, and cross-functional collaboration. The position may involve leading and coaching a team or, as an individual contributor, leading collaborative assignments and guiding colleagues.

Requirements

Experience in relationship management, business development, marketing, or sales.
Demonstrated success influencing external partners and internal colleagues.
Retail industry experience and a general understanding of credit products.
Strong oral and written communication skills.
Ability to provide clear insights, effective coaching, and actionable feedback to partners and internal contacts in alignment with business objectives.

Nice To Haves

Experience in financial services.
Retail support-function experience.
Retail store, district, or regional management experience.
Skills in risk and controls, change and transformation, business acumen, strategic thinking, and digital and technology.

Responsibilities

Develop and implement marketing strategies for face-to-face channels, identifying target audiences and setting campaign objectives.
Manage marketing campaigns across face-to-face channels, including training and promotional materials, partner coordination, and consistent messaging across customer touchpoints.
Analyze campaign performance and prepare regular reports evaluating campaign effectiveness.
Improve the customer experience in face-to-face channels by streamlining processes and optimizing the physical environment, where applicable.
Manage the face-to-face channel performance marketing budget, monitor campaign costs, negotiate vendor contracts, and optimize spending.
Evaluate market research, including feedback from customers and partner employees, and conduct competitive analysis to identify trends, consumer behavior, and competitive positioning.
Manage field execution of the retail cobrand credit card program and drive account acquisitions and usage in partner stores across the territory.
Develop productive relationships with partner field management and interact with region-, district-, and store-level management.
Advise and influence decision-making, contribute to policy development, and support operational effectiveness.
Collaborate with other functions and business divisions and lead complex work that affects the broader business function.
Set objectives, coach employees, assess performance against objectives, and determine reward outcomes if the position has leadership responsibilities.
Lead collaborative assignments and guide team members, where serving as an individual contributor.
Consult on complex issues and advise People Leaders on escalated issues.
Identify ways to mitigate risk, develop policies and procedures supporting control and governance, and take ownership of risk management and controls.
Analyze information from multiple internal and external sources to solve problems creatively and effectively.
Communicate complex information and influence or convince stakeholders to achieve outcomes.