Regional Personal Training Manager

Crunch Fitness - Red BrickNew Bedford, MA
$80,000 - $125,000Hybrid

About The Position

The Regional Personal Training Manager (RPTM) directly oversees the personal training operations, financial metrics, and talent development across a dedicated district of up to 5 clubs. In this role, you bypass club-level PT middle management to work directly with the Club Manager of each location and lead the Personal Trainers on the floor. You will partner hand-in-hand with each Club Manager to drive PT revenue, maximize client retention, and build a high-performing culture. Your primary focus is running the department regionally by personally mentoring, training, and holding the personal training staff accountable to high standards of execution.

Requirements

  • Minimum of 3 years of proven management or leadership experience within a "big-box" gym or high-volume multi-unit fitness environment.
  • Direct experience coaching individual trainers and driving personal training sales is required.
  • Strong ability to read the numbers, analyze financial results, and partner effectively with Club Managers to pull the right operational levers to maximize profitability.
  • A proven history of motivating, influencing, and developing frontline staff.
  • High School Diploma or GED required.
  • Current, nationally recognized Personal Training Certification (e.g., NASM, ACE, NSCA, ACSM).
  • Valid CPR/AED Certification.

Nice To Haves

  • Bachelor’s Degree in Exercise Science or related field preferred.

Responsibilities

  • Oversee the recruitment, hiring, onboarding, and continuous skill development of all Personal Trainers within your district.
  • Partner closely with each location’s Club Manager to align PT sales goals with overall gym operations, ensuring the front desk and fitness teams work seamlessly together.
  • Drive personal training revenue and new member training unit conversion rates by spending time on the gym floor—coaching trainers on client acquisition, lead generation, and high-impact assessment strategies.
  • Consistently monitor individual trainer metrics, KPI goals, and client retention numbers. Work directly with trainers to build actionable performance plans and step in immediately to address underperformance.
  • Audit day-to-day functions of the personal training teams. Ensure all programs utilize proper tracking systems (session package tracking, renewal pipelines, and lead flow management).
  • Foster an engaging, safe, productive, and inviting workout environment. Verify that all club trainers maintain current, nationally accredited certifications and follow strict company health and safety protocols.

Benefits

  • Health insurance
  • Paid time off
  • Training & development
  • Bonus based on performance
  • Competitive salary
  • Employee discounts
  • Flexible schedule
  • ICHRA Health Care Reimbursement
  • 401(k) matching programs
  • Free Premium Crunch Fitness Executive Membership
  • continuous corporate leadership development opportunities.
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