Regional Marketing Manager – North America
About The Position
QIMA is seeking a Regional Marketing Manager to own and drive marketing performance for its consumer product division across North America. The role translates market priorities, technical capabilities, and commercial objectives into focused marketing programs that strengthen brand awareness, generate qualified demand, and support revenue growth. It is an individual-contributor position suited to an execution-oriented marketer with knowledge of technical B2B services; Testing, Inspection & Certification (TIC) industry experience is especially valuable. Reporting to the Senior Marketing Manager, the role works closely with commercial, technical, and global marketing teams. The manager develops regional positioning and go-to-market plans, executes campaigns and content, collaborates with sales, and measures marketing’s impact on pipeline and revenue. The role is based in Vancouver and has a hybrid workplace arrangement.
Requirements
- Bachelor’s or Master’s degree in Marketing, Communications, Business, or a related field.
- At least 5 years of marketing experience, with ownership of campaigns, events, ABM programs, and/or regional marketing plans.
- Ability to manage regional strategy, budget, and execution while driving programs that support pipeline, revenue, and ROI.
- Strong stakeholder relationship management skills and ability to partner with sales leadership, global and local marketing teams, and internal business stakeholders.
- Excellent project management skills and ability to manage multiple priorities in a fast-paced environment.
- Clear written and verbal communication skills, strong marketing acumen, and practical ideas.
- Self-starter able to work independently and collaboratively.
- Native English speaker.
Nice To Haves
- Experience in the Testing, Inspection & Certification (TIC) industry.
- Knowledge of technical B2B services.
- Comfort with hands-on, end-to-end campaign execution.
- Commercial mindset and ability to connect positioning, campaigns, content, and sales support to pipeline and account growth.
- Ability to simplify technical complexity into compelling messages and useful sales tools.
- Use of generative AI tools to accelerate and augment research, drafting, content development, and optimization.
Responsibilities
- Own end-to-end marketing performance for North America, connecting strategy, execution, and pipeline impact.
- Translate market priorities, service strengths, and commercial opportunities into focused marketing plans with clear objectives and measurable ROI.
- Track campaign, channel, and sales performance; use insights to optimize investment, improve conversion, and support revenue growth.
- Plan and execute integrated campaigns from strategy and messaging through launch, optimization, and reporting.
- Turn regional and global priorities into campaigns that generate qualified pipeline in partnership with Web & Data engineers, Demand Gen, and Brand teams.
- Track performance against pipeline and revenue targets and adjust tactics to improve ROI.
- Plan, budget, and coordinate North America tradeshows, events, and webinars, including sourcing relevant opportunities and speaking slots.
- Lead regional webinar delivery and manage pre- and post-event activity, including promotion, registration, follow-up, and evaluation.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
