Marketing Manager - Alpine & Protective, North America

Salomon • Ogden, UT

5d • Onsite

About The Position

The Marketing Manager – Alpine & Protective, North America is the strategic architect and business leader responsible for building, budgeting, and executing the regional marketing roadmap for the Alpine and Protective categories across the United States and Canada. Based at Salomon’s North American headquarters in Ogden, Utah, this on-site role develops a data-driven regional marketing strategy spanning trade, media, sports marketing, and community. It connects Salomon Global Brand HQ with the North American market and works closely with the Category Manager, Sales Directors, and field Sales Reps to support commercial growth and retail success.

The role owns the North American alpine marketing budget, develops ROI models, tracks budget variances, and optimizes spending. It translates global directives into regionally tailored strategies, aligns product lifecycles with marketing initiatives, and ensures consistency with the global brand. The manager also builds Joint Marketing Plans for key retail accounts and defines frameworks for visual merchandising, window campaigns, and retail training.

The position directly manages two Associate Marketing Managers, setting KPIs and promoting accountability and operational excellence. It monitors the North American winter sports market, competitors, and consumer behavior, using those insights to refine strategy and inform Global Brand HQ. The role has sign-off authority over North American marketing budget allocation and final authority on regional strategy adaptation, local partnership selection, and commercial marketing spend.

Requirements

• Bachelor’s degree in Business Administration, Marketing, Finance, or a highly relevant quantitative field.
• 5–7+ years of progressive marketing experience in consumer goods, outdoor, or action sports industries.
• Deep understanding of the North American specialty ski retail landscape.
• At least 2 years of direct management experience, with a track record of driving accountability across a distributed team.
• Advanced data-driven decision-making and campaign performance tracking skills.
• Strong understanding of marketing’s impact on business financials, margins, inventory lifecycles, and retail sell-through metrics.
• Exceptional interpersonal skills to work effectively with corporate directors, technical product managers, and field-based sales representatives.
• Authentic, deep knowledge of the North American alpine ski and freeride industry, trends, and culture.
• Must be based at or willing to relocate to the Ogden, Utah headquarters; this is an on-site office role.

Responsibilities

• Build and own the comprehensive North American marketing strategy for the Alpine and Protective categories, translating global directives into regionally optimized plans.
• Maintain fiscal accountability for the North American alpine marketing budget; build ROI models, track variances, and optimize spending across campaigns, events, and assets.
• Partner with the Category Manager to align product lifecycles with marketing initiatives, and work with Sales Directors and field Sales Reps to support commercial sell-in and sell-through.
• Partner with the global Category Marketing Manager to maintain brand consistency and alignment.
• Develop commercially sound Joint Marketing Plans for key retail accounts that deliver measurable business growth and represent the brand.
• Define frameworks for North American visual merchandising, window campaigns, and retail training, directing US and Canadian associates in their execution.
• Manage and mentor two Associate Marketing Managers, establishing KPIs, accountability, and operational excellence.
• Monitor the North American winter sports landscape, competitive shifts, and consumer behavior; refine strategies and share business intelligence with Global Brand HQ.
• Exercise sign-off authority over North American marketing budget allocation and final authority over regional strategy adaptation, local partnership selection, and commercial marketing spend.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager