Regional Marketing Manager (Contract Talent)

Robert Half•San Ramon, CA

About The Position

The Regional Marketing Manager owns the development, execution, and performance of marketing strategies, programs, and local partnerships within assigned markets. Reporting to the Senior Manager, Regional Marketing, this role is the primary marketing point of contact for branch staff and field leadership and maintains a detailed understanding of local business priorities, market conditions, competitors, leadership preferences, and historical programming. The position translates local business needs and specialized-audience opportunities into proactive market plans and end-to-end marketing programs. It develops strategies and briefs, manages local partnerships and approved budgets, coordinates cross-functional contributors, and measures results to drive awareness, engagement, demand, and revenue growth. This is a contract-talent role. The typical hourly pay rate is $46.63–$68.27, negotiable depending on experience and location. Benefits are available to contract/temporary professionals, including medical, vision, dental, life, and disability insurance, as well as eligibility to enroll in the company 401(k) plan.

Requirements

Bachelor's degree in Marketing, Business, Communications, or a related field.
At least 6 years of progressive experience in regional, field, local, integrated, demand, B2B, or related marketing roles.
Experience developing and executing market-level strategies and programs tied to business or revenue goals.
Experience serving as a marketing partner to branch staff, field leadership, sales teams, or business stakeholders.
Experience delivering local marketing programs from opportunity identification through execution and measurement.
Experience identifying, managing, and measuring local partnerships or sponsorships.
Experience developing briefs, budgets, timelines, stakeholder plans, and success measures.
Experience coordinating content, creative, events, media, communications, analytics, and other marketing contributors.
Strong relationship-building and consultative skills; ability to establish credibility with branch staff and field leadership and influence without authority.
Strong written, verbal, presentation, and facilitation skills; ability to translate business needs into clear marketing recommendations.
Sound judgment, organization, and ability to manage competing priorities.
Skills in local and regional marketing strategy, market planning, opportunity identification, business and revenue acumen, field relationship management, consultation, market intelligence, competitive analysis, end-to-end program execution, partnership management, briefing, cross-functional coordination, budget management, prioritization, measurement, and optimization.
Technical skills with marketing planning, project management, and workflow platforms; CRM, marketing analytics, and reporting tools; budget tracking and financial management tools; Microsoft Office Suite and Copilot.
Ability to use AI-enabled tools for market research, insight synthesis, planning, program development, and reporting.
Working knowledge of digital, social, email, paid media, content, event, and marketing automation channels.

Nice To Haves

Experience in professional services, staffing, consulting, technology, or a complex multi-location business.

Responsibilities

Own annual and quarterly marketing strategy and growth plans for assigned markets.
Identify local business opportunities, specialized-audience needs, competitive threats, market trends, and growth priorities.
Use business performance, customer and candidate insights, competitive intelligence, and historical program results to develop market-specific recommendations.
Translate business priorities into actionable local campaigns, programs, partnerships, and investment recommendations.
Develop business cases and briefs defining objectives, target audiences, approach, requirements, budget, timing, and success measures.
Balance proactive market planning with responsive business needs in line with established market tiers and portfolio priorities.
Serve as the primary marketing point of contact for branch staff and field leadership in assigned markets.
Build trusted relationships and provide practical marketing consultation grounded in local business needs and enterprise priorities.
Maintain understanding of local leadership preferences, customer and candidate dynamics, competitor activity, market conditions, and historical programming.
Gather, synthesize, and share market intelligence and business insights with Regional Marketing leadership and cross-functional partners.
Prioritize incoming requests and opportunities based on business value, strategic fit, market potential, capacity, and measurability.
Communicate market plans, decisions, expectations, progress, and results to local stakeholders.
Develop and execute local marketing programs end to end, from opportunity identification and strategy through delivery, stakeholder communication, and performance review.
Own local partnership identification, evaluation, relationship management, program development, delivery, renewal recommendations, and performance.
Manage program strategies, briefs, budgets, timelines, deliverables, risks, and cross-functional requirements.
Determine when events are an appropriate marketing tactic and engage the Events team to develop and execute event strategy and delivery plans.
Coordinate Content Marketing, Brand Design Studio, Performance Marketing, Communications, Partnerships, Analytics, and other contributors needed to deliver approved programs.
Ensure local programs and partnerships align with Robert Half brand standards, specialized-audience priorities, and broader Marketing plans.
Manage approved local program and partnership budgets and recommend future investment, refinement, expansion, or discontinuation.
Define program and partnership success measures before launch with Operations & Measurement and other data owners.
Monitor program delivery, spending, engagement, field follow-up, and available business outcomes.
Analyze results, identify implications, and recommend whether programs should continue, change, expand, or stop.
Share lessons learned, repeatable practices, and market insights with Regional Marketing leadership and peers.