Marketing Manager (Contract)

SilverAssist•Hendersonville, TN
•Remote

About The Position

Oasis Senior Advisors / SilverAssist is seeking an experienced, hands-on Marketing Manager to provide temporary coverage for the Oasis Senior Advisors franchise network. The contractor will manage recurring marketing programs, support franchise owners, and coordinate projects with internal teams and external partners, working within the established marketing strategy. The role owns day-to-day execution across email, social media, franchise communications, and reporting. It requires strong writing, sound judgment, careful quality control, and the ability to manage deadlines with limited day-to-day direction. The Marketing Director establishes priorities and approval requirements; the contractor owns assigned execution, coordinates with partners, and escalates decisions outside the agreed scope. Strategic changes, new spending, and changes to approved messaging require appropriate internal approval. This is an independent contract assignment anticipated to last eight months, with a full-time workload of approximately 40 hours per week. The anticipated start is as soon as practicable, subject to a written contract service agreement. Availability is 8:00 a.m.–5:00 p.m. EST, with 10% travel. The position is remote and pays $40 per hour. Success means delivering campaigns and communications accurately and on schedule under established approval processes; responding clearly and promptly to franchisee requests and tracking issues through resolution or escalation; giving the Marketing Director visibility into priorities, progress, performance, and risks; and keeping programs organized and documented to support continuity and a smooth handoff.

Requirements

  • At least four years of relevant marketing experience, including independent ownership of recurring campaigns and deliverables.
  • Hands-on email marketing experience with campaign creation, segmentation, quality assurance, scheduling, and performance reporting.
  • Strong copywriting, editing, and proofreading skills, with the ability to adapt messaging for business partners and consumer audiences.
  • Demonstrated ability to manage multiple deadlines, coordinate stakeholders and vendors, and communicate directly with clients or local business owners.
  • Experience using social media publishing tools, CRM or contact management systems, and spreadsheets to support execution and reporting.
  • Ability to learn established processes quickly, exercise judgment, and maintain reliable communication throughout the assignment.
  • Ability to meet the assignment's anticipated duration, agreed availability requirements, and scheduled deliverables.

Nice To Haves

  • Experience supporting a franchise network, multi-location business, or agency portfolio with multiple stakeholders.
  • Familiarity with Constant Contact, SOCi, IQ CRM, and Canva, or comparable platforms.
  • Experience in senior care, healthcare services, or another service business with both referral partner and consumer audiences.
  • Prior success in temporary coverage assignments or roles requiring a rapid onboarding period.

Responsibilities

  • Manage the assigned marketing calendar, coordinating deliverables, approvals, dependencies, and deadlines across recurring campaigns and projects.
  • Write, edit, build, and schedule email campaigns and newsletters; verify audience segments, links, formatting, and approved messaging before launch.
  • Coordinate social media content and scheduling, maintain brand consistency, and adapt approved content and templates for national and local use.
  • Prepare franchise communications and marketing resources that clearly explain programs, tools, and next steps to advisors.
  • Respond to franchisee marketing questions, direct users to approved resources, and coordinate resolution of platform or campaign issues with the appropriate team or vendor.
  • Coordinate creative briefs, asset requests, feedback, and delivery with internal stakeholders, designers, and agency partners.
  • Keep project status and documentation current, and flag risks, missed dependencies, and competing priorities early to the Marketing Director.
  • Compile recurring campaign reports, monitor available engagement and conversion metrics, and recommend practical improvements based on results.
  • Support scheduled marketing calls or training through communications, presentation materials, and follow-up resources as assigned.
  • Maintain organized campaign files, calendars, and process notes, and provide a clear transition handoff at the end of the assignment.
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