Regional Marketing Lead- Southeast

Pentair•Golden Valley, MN

10d•Remote

About The Position

Pentair is seeking a Regional Marketing Lead to support the Southeast region. This role develops and executes regional marketing activities that drive customer engagement, pipeline growth, and revenue across Dealer, Distributor, and Retail channels. Acting as the voice of the region and a marketing partner to sales, the Regional Marketing Lead supports integrated marketing plans and recommends campaigns and investments that advance pipeline, dealer engagement, and growth. The role partners with regional sales leadership to align marketing with territory goals, target accounts, and growth priorities. It adapts national campaigns, product launches, and business priorities into localized programs, and uses market trends, customer feedback, competitive activity, and performance data to recommend improvements. The position leads regional events and account-targeted engagement, coordinates regional content and sales enablement, supports education and dealer programs, and manages marketing investments and budgets. It tracks performance in Salesforce CRM, including pipeline contribution, campaign ROI, lead quality, and conversion metrics. The position reports to the Senior Marketing Manager- East/West Division. The employee must reside near Charlotte, North Carolina. The role is remote when not traveling and requires travel up to 40%.

Requirements

Bachelor’s degree in marketing, business, communications, or a related field.
5–7 years of marketing experience, with a strong emphasis on field marketing, regional marketing, demand generation, customer marketing, or channel marketing.
Ability to travel up to 40%.
Must reside near the Charlotte, NC area.
Demonstrated success contributing to localized marketing strategies that drive customer engagement, pipeline growth, and revenue outcomes.
Experience partnering with sales teams on territory-based marketing plans and supporting customer acquisition, retention, and growth.
Experience leading integrated, multi-channel marketing programs, including events, account-based marketing, local demand generation, and customer enablement.
Strong analytical experience using Voice of Customer insights, market intelligence, sales data, and competitive analysis to inform marketing decisions.
Strong strategic and tactical planning skills, connecting regional marketing initiatives to business objectives and revenue outcomes.
Business acumen, including the ability to identify opportunities, solve complex problems, and make data-driven recommendations.
Ability to influence without authority and build alignment across sales, marketing, and operational stakeholders.
Excellent communication, presentation, and storytelling skills for audiences ranging from field sales teams to senior leadership.
Ability to lead initiatives, drive accountability, and deliver results in a collaborative environment.
Strong project management and organizational skills, including managing multiple priorities and deadlines.
Ownership mentality and a proactive, solution-oriented approach with a continuous improvement mindset.
Experience evaluating marketing performance, campaign effectiveness, pipeline contribution, and ROI.
Proficiency with Microsoft Office Suite, Salesforce CRM, and marketing technology platforms.
Ability to mentor, coach, and develop others through influence and leadership.

Nice To Haves

Experience working within dealer, distributor, channel marketing, or two-step distribution (B2B2C) business models.

Responsibilities

Partner with regional sales leadership to align marketing activities with territory goals, target accounts, and growth priorities.
Support the development and execution of regional go-to-market and omni-channel marketing plans, localizing national campaigns, product launches, and business priorities for market dynamics and customer needs.
Monitor regional market trends, competitive activity, customer feedback, and growth opportunities, and recommend ways to strengthen engagement and business performance.
Plan and execute regional trade shows, dealer events, training, ride-alongs, and customer experiences.
Develop account-targeted events and engagement programs with sales to generate pipeline and accelerate opportunities.
Manage event logistics, budgets, communications, follow-up, and performance measurement.
Collaborate with Brand, Content, Digital, and Product Marketing teams to adapt messaging, content, and creative assets for regional relevance.
Deploy and optimize regional merchandising, sales enablement tools, marketing collateral, and branch support initiatives.
Execute regional education, onboarding, and training programs, including Pentair University initiatives, dealer enablement, product training, and customer development activities.
Develop and execute account-based marketing programs for priority dealers and customer segments, using personalized engagement and regional insights.
Support adoption and effectiveness of loyalty, rebate, dealer incentive, and co-op marketing programs.
Plan and execute integrated demand generation across events, digital channels, dealer marketing activities, and local partnerships.
Align regional marketing activities with territory plans, sales objectives, and priority customer segments.
Manage assigned marketing investments and program budgets, and recommend ways to optimize spending and performance.
Track, analyze, and report marketing performance through Salesforce CRM, including pipeline contribution, campaign ROI, lead quality, and conversion metrics.