Regional Manager - Northern California (Bay Area)

Precoa•Daly City, CA
•$100,000 - $120,000

About The Position

The Regional Manager will lead Advance Funeral Planners (AFPs) and partner with funeral home owners across Northern California. The territory spans Daly City, the South Bay, the East Bay, the Monterey Bay area, and the San Joaquin Valley. The role focuses on revitalizing partner relationships, developing the team, and growing the territory, with support and autonomy to manage the region. Industry experience is not required; leadership experience is the primary focus, and leaders will provide coaching on the funeral industry. The manager will be based in the Bay Area and work regularly in local funeral homes. Travel is required, with roughly one week per month on the road and most nights at home. The role offers the opportunity to develop team members and expand the scope and impact of the region as the territory grows.

Requirements

  • Sales leadership or management experience, with a track record of coaching performance, building trust quickly, and holding a team accountable; experience from any industry is accepted.
  • Experience building relationships with business owners.
  • Strong communication skills, including responding quickly, checking in proactively, and handling difficult conversations with emotional intelligence.
  • An independent, entrepreneurial, coachable problem solver who brings ideas.
  • A current life insurance license or willingness to obtain one.
  • Bay Area residency and comfort with regular travel.

Nice To Haves

  • Insurance or other relationship-driven sales experience.
  • Bachelor’s degree or equivalent experience.
  • Spanish fluency.

Responsibilities

  • Mentor, motivate, and coach a team of 10 to 15 Advance Funeral Planners with varied skill sets.
  • Build and maintain relationships with funeral home owners, adapting to their priorities and needs.
  • Lead consumer presentations and promote local lead generation.
  • Use reporting and production outcomes to identify growth opportunities and make decisions that improve territory results.
  • Sell alongside the team and coach team members through ride-alongs.
  • Lead and grow the Northern California territory.

Benefits

  • Total compensation based on experience, background, and performance, with meaningful upside for top performers.
  • 18 days of paid time off annually.
  • 10 paid holidays annually.
  • Minimum six weeks of parental leave.
  • Health, dental, and vision benefits.
  • 401(k) with company match.
  • $25,000 life insurance policy.
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