Regional Manager - Northern California (Bay Area)
About The Position
The Regional Manager will lead Advance Funeral Planners (AFPs) and partner with funeral home owners across Northern California. The territory spans Daly City, the South Bay, the East Bay, the Monterey Bay area, and the San Joaquin Valley. The role focuses on rebuilding and strengthening funeral home relationships, developing the AFP team, and growing regional production. Leadership experience is valued over prior funeral-industry experience; leaders will provide coaching on the industry. The manager will be based in the Bay Area and work regularly in local funeral homes. The role involves regular travel, with most nights at home and approximately one week per month on the road. Total compensation depends on experience, background, and performance, with upside for top performers.
Requirements
- Sales leadership or management experience, with a track record of coaching performance, building trust quickly, and holding a team accountable.
- Experience building relationships with business owners.
- Strong communication skills, including responding quickly, checking in proactively, and handling difficult conversations with emotional intelligence.
- An independent, entrepreneurial, coachable problem solver who brings ideas.
- A current life insurance license or willingness to obtain one.
- Bay Area residency and comfort with regular travel.
Nice To Haves
- Insurance or other relationship-driven sales experience.
- Bachelor’s degree or equivalent experience.
- Spanish fluency.
Responsibilities
- Mentor, motivate, and coach a team of 10 to 15 Advance Funeral Planners with varied skill sets.
- Build and maintain relationships with funeral home owners, adapting approaches to their individual priorities.
- Lead consumer presentations and promote local lead generation.
- Use reporting and production outcomes to identify opportunities and make decisions that grow the territory.
- Sell alongside the AFP team and coach team members through ride-alongs.
- Partner with funeral home owners across the Northern California territory.
Benefits
- 18 days of PTO and 10 paid holidays annually.
- Minimum six weeks of parental leave.
- Health, dental, and vision benefits.
- 401(k) with company match.
- $25,000 life insurance policy.
- Total compensation based on experience, background, and performance, with meaningful upside for top performers.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
