Regional Manager - Northern California (Bay Area)
About The Position
The Regional Manager leads Advance Funeral Planners (AFPs) and partners with funeral home owners throughout Northern California. The territory includes Daly City, the South Bay, the East Bay, the Monterey Bay area, and the San Joaquin Valley. The role focuses on revitalizing partner relationships, developing the team, and growing regional production, with support and autonomy to manage the territory. The manager leads a team of 10 to 15 AFPs with varied experience and skills, coaching them through ride-alongs and adapting support to individual needs. The role also develops relationships with funeral home owners, leads consumer presentations, promotes local lead generation, and uses reporting to identify opportunities to improve production. The position is based in the Bay Area, with regular work in local funeral homes, most nights at home, and approximately one week per month traveling. Leaders provide coaching on the funeral industry. Total compensation depends on experience, background, and performance, with additional upside for top performers.
Requirements
- Sales leadership or management experience, with a record of coaching performance, building trust quickly, and holding a team accountable.
- Experience building relationships with business owners.
- Strong communication skills, including responding quickly, checking in proactively, and handling difficult conversations with emotional intelligence.
- An independent, entrepreneurial, coachable problem solver who brings ideas.
- A current life insurance license or willingness to obtain one.
- Bay Area residency.
- Comfort with regular travel.
Nice To Haves
- Insurance or other relationship-driven sales experience.
- Bachelor’s degree or equivalent experience.
- Spanish fluency.
Responsibilities
- Mentor, motivate, and coach a team of 10 to 15 Advance Funeral Planners.
- Build and maintain relationships with funeral home owners across the Northern California territory.
- Lead consumer presentations and sell alongside the team.
- Promote local lead generation.
- Use reporting to identify opportunities to improve production and grow the territory.
- Travel regularly within the territory and work in local funeral homes.
Benefits
- 18 days of paid time off annually.
- 10 paid holidays annually.
- Minimum six weeks of parental leave.
- Health benefits.
- Dental benefits.
- Vision benefits.
- 401(k) with company match.
- $25,000 life insurance policy.
- Total compensation based on experience, background, and performance, with meaningful upside for top performers.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
