Regional Manager - Northern California (Bay Area)
About The Position
The Regional Manager leads Advance Funeral Planners (AFPs) and partners with funeral home owners across Northern California, including Daly City, the South Bay, the East Bay, the Monterey Bay area, and the San Joaquin Valley. The role focuses on revitalizing funeral home relationships, developing the AFP team, and growing territory performance. Leadership experience is emphasized over prior funeral-industry experience, and the company provides support and autonomy to manage the region. The manager leads a team of 10 to 15 AFPs with varied experience and serves diverse communities. The role is based in the Bay Area and includes regular work in local funeral homes, with roughly one week per month on the road and most nights at home. Responsibilities include coaching and mentoring the team, building relationships with funeral home owners, leading consumer presentations, promoting local lead generation, and using reporting to identify opportunities to improve production. Compensation is based on experience, background, and performance, with additional upside for top performers.
Requirements
- Sales leadership or management experience with a track record of coaching performance, building trust quickly, and holding a team accountable.
- Experience building relationships with business owners.
- Strong communication skills, including responding quickly, checking in proactively, and handling difficult conversations with emotional intelligence.
- An independent, entrepreneurial, coachable problem solver who brings ideas.
- A current life insurance license or willingness to obtain one.
- Bay Area residency.
- Comfort with regular travel.
Nice To Haves
- Insurance or other relationship-driven sales experience.
- Bachelor’s degree or equivalent experience.
- Spanish fluency.
Responsibilities
- Mentor, motivate, and coach a high-producing team of 10 to 15 Advance Funeral Planners.
- Build and maintain relationships with funeral home owners, adapting the approach to each owner's priorities.
- Lead consumer presentations alongside the team.
- Promote local lead generation.
- Use reporting and production outcomes to identify growth opportunities and guide business decisions.
- Travel regularly throughout the territory and work in local funeral homes.
Benefits
- 18 days of paid time off annually.
- 10 paid holidays annually.
- A minimum of six weeks of parental leave.
- Health, dental, and vision benefits.
- 401(k) with company match.
- $25,000 life insurance policy.
- Total compensation based on experience, background, and performance, with meaningful upside for top performers.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
