Regional Manager - Northern California (Bay Area)
About The Position
The Regional Manager leads Advance Funeral Planners (AFPs) and partners with funeral home owners across Northern California, covering Daly City, the South Bay, the East Bay, the Monterey Bay area, and the San Joaquin Valley. The role focuses on revitalizing partner relationships, developing the AFP team, and growing the territory, with support and autonomy to manage the region. The manager leads 10 to 15 AFPs with varied experience and serves diverse communities. The position is based in the Bay Area and involves regular work in local funeral homes. The manager spends most nights at home and travels roughly one week per month. Leaders provide coaching on the funeral industry, so prior industry experience is not required. Compensation depends on experience, background, and performance, with meaningful upside for top performers.
Requirements
- Sales leadership or management experience, with a track record of coaching performance, building trust quickly, and holding a team accountable.
- Experience building relationships with business owners.
- Strong communication skills, including responding quickly, checking in proactively, and handling difficult conversations with emotional intelligence.
- An independent, entrepreneurial, coachable problem solver who brings ideas.
- A current life insurance license or willingness to obtain one.
- Bay Area residency.
- Comfort with regular travel.
Nice To Haves
- Insurance or other relationship-driven sales experience.
- Bachelor’s degree or equivalent experience.
- Spanish fluency.
Responsibilities
- Mentor, motivate, and coach a team of 10 to 15 Advance Funeral Planners, adapting coaching to individual skill levels.
- Build and maintain relationships with funeral home owners, adapting approaches to their priorities.
- Lead consumer presentations.
- Promote local lead generation.
- Use reporting to identify opportunities to improve production and grow the territory.
- Sell alongside the team and develop territory performance.
Benefits
- 18 days of PTO annually.
- 10 paid holidays annually.
- Minimum of six weeks of parental leave.
- Health, dental, and vision benefits.
- 401(k) with company match.
- $25,000 life insurance policy.
- Total compensation based on experience, background, and performance, with meaningful upside for top performers.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
