Regional Manager Retail Execution
About The Position
The Regional Manager Retail Execution leads retail execution and client outcomes across an assigned region for a sales and marketing agency serving food and consumer packaged goods manufacturers, suppliers, and producers. The role oversees regional execution, ensures client KPIs are met, and optimizes routing, coverage models, labor allocation, and operational efficiency. The position leads a multi-layered organization, including performance management, employee development, succession planning, talent pipelines, and integration of external hires. It manages the region’s budget, expenses, and operating income, and identifies opportunities for organic growth and new business. The Regional Manager serves as the primary contact for retail clients in the region, aligning on goals, expectations, and KPIs. The role also implements national programs and strategic initiatives locally and leads change efforts to improve consistency and performance. Work is performed in a retail in-store environment that may include variable temperatures, such as refrigerated areas, freezer sections, and deli or bakery areas. The role may involve substantial physical activity and travel of up to 30% according to the detailed qualifications section; the summary separately states up to 30–40%.
Requirements
- Bachelor’s degree or equivalent work experience.
- 6–8 years of experience in a relevant field.
- Willingness to travel; the summary specifies up to 30–40%, while the detailed qualifications specify up to 30%.
- Deep understanding of retail execution models across multiple territories, including coverage models, routing efficiency, and labor allocation.
- Knowledge of how to scale consistent execution across regions.
- Strong knowledge of performance management, including calibration, individual development plans, and succession planning.
- Ability to assess leadership capability and build multi-layered teams.
- Knowledge of budgeting, expense management, operating income drivers, profit-and-loss levers, and the financial effects of operational decisions.
- Experience or familiarity managing ongoing client relationships, expectations, and KPIs.
- Understanding of retail KPIs, reporting tools, performance dashboards, and how to translate data into regional and team actions.
- Ability to lead through others, coach leaders, build high-performing teams, and ensure consistent execution across territories.
- Ability to identify systemic gaps, drive process improvements, balance standardization with flexibility, and adjust execution approaches proactively.
- Ability to manage budgets and forecasts, make cost-versus-performance trade-offs, and connect operational execution to financial outcomes.
- Ability to build and maintain client relationships, communicate performance updates, and identify account expansion opportunities.
- Ability to lead change initiatives, communicate across field teams, leaders, and clients, and drive adoption of programs, tools, or processes.
- Systems thinking, root-cause analysis, sound decision-making with incomplete information, and ability to influence peers, clients, and cross-functional partners.
- Accountability for regional results and team performance, with a talent-development and succession-planning mindset.
- Ability to perform essential functions in a retail in-store environment, including spending 66% or more of the workday on specified physical activities.
- Ability to lift, push, and pull up to 50 pounds, stand for long periods, and safely use consumer goods products and prepare or serve food and beverages when appropriate to product demonstrations.
Responsibilities
- Oversee retail execution across the region and ensure consistent delivery of client KPIs.
- Optimize routing, coverage models, labor allocation, and execution efficiency.
- Lead multi-layered teams and conduct performance management, individual development planning, and succession planning.
- Build talent pipelines and integrate external hires into the organization.
- Manage regional budgets, expenses, operating income, forecasts, and expense controls.
- Identify and drive opportunities for organic growth and new business.
- Serve as the primary contact for regional retail clients and align with them on goals, expectations, and KPIs.
- Implement national programs and strategic initiatives within the region.
- Lead change efforts to improve consistency and performance outcomes.
- Hire, retain, train, coach, guide, direct, and develop direct reports.
- Provide guidance, direction, and mentoring to indirect reports when work is delegated.
- Use reporting and performance data to identify trends, risks, opportunities, and action plans.
- Translate company strategy into regional execution plans and align team priorities with client and business objectives.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
