Regional Manager Retail Execution

Advantage Sales & Marketing dba Advantage Solutions•Minneapolis, MN

About The Position

The Regional Manager Retail Execution leads retail execution across an assigned region for a sales and marketing agency serving food and consumer packaged goods manufacturers, suppliers, and producers. The role is accountable for consistent delivery of client KPIs, efficient routing and coverage models, labor allocation, and regional execution standards across multiple territories. The position leads a multi-layered organization and is responsible for performance management, employee development, succession planning, talent pipelines, and coaching leaders. It manages regional budgets, expenses, and operating income; identifies organic growth and new-business opportunities; and connects operational decisions to profit-and-loss outcomes. The Regional Manager serves as the primary contact for retail clients in the region, aligning goals, expectations, and KPIs, and implements national programs and strategic initiatives locally while leading change to improve consistency and performance. The work is performed in a retail in-store environment, which may involve variable temperatures, including refrigerated, freezer, and deli/bakery areas. The position typically involves spending 66% or more of each workday in physical activity, including lifting, pushing, and pulling up to 50 pounds and standing for long periods. Travel of up to 30–40% is stated in the role overview; a later qualifications section specifies up to 30%.

Requirements

  • Bachelor's degree or equivalent work experience.
  • 6–8 years of experience in a relevant field.
  • Willingness to travel; the role overview states up to 30–40%, while the qualifications section states up to 30%.
  • Deep understanding of retail execution models across multiple territories, including coverage models, routing efficiency, and labor allocation.
  • Knowledge of scaling consistent execution across regions.
  • Strong knowledge of performance management, including calibration, individual development plans, and succession planning.
  • Ability to assess leadership capability and build multi-layered teams.
  • Knowledge of budgeting, expense management, operating income drivers, profit-and-loss levers, and the financial effects of operational decisions.
  • Experience or familiarity managing client relationships, expectations, and KPIs.
  • Knowledge of retail KPIs, reporting tools, and performance dashboards, and the ability to translate data into action.
  • Ability to coach leaders, build high-performing teams, drive accountability, and ensure consistent execution across territories.
  • Ability to identify systemic gaps, drive process improvements, balance standardization with flexibility, and proactively adjust execution approaches.
  • Ability to manage budgets, forecasts, and expense controls and make cost-versus-performance trade-off decisions.
  • Ability to build client stakeholder relationships, communicate performance updates, and identify account-growth opportunities.
  • Ability to lead change, communicate across field teams, leaders, clients, and cross-functional partners, and drive adoption of programs, tools, or processes.
  • Systems thinking, root-cause analysis, and ability to balance strategic priorities with day-to-day execution.
  • Ability to make sound decisions with incomplete information and influence peers, clients, and cross-functional partners.
  • Ability to perform essential job functions in a retail in-store environment, including physical activity and handling loads up to 50 pounds.

Responsibilities

  • Oversee retail execution across a region and ensure consistent delivery of client KPIs.
  • Optimize routing, coverage models, labor allocation, and execution efficiency.
  • Lead multi-layered teams and manage performance, development plans, succession planning, and talent pipelines.
  • Hire, retain, train, coach, guide, direct, and develop direct reports; provide guidance and mentoring to indirect reports as applicable.
  • Manage regional budgets, expenses, forecasts, and operating income.
  • Identify opportunities for organic growth, new business, and expansion within existing client accounts.
  • Serve as the primary contact for regional retail clients and align on goals, expectations, and KPIs.
  • Implement national programs and strategic initiatives within the region.
  • Lead change initiatives to improve consistency and performance outcomes.
  • Use reporting, dashboards, and data to identify trends, risks, and opportunities and drive action plans.
  • Ensure execution standards across territories while adapting to varied retail environments.
  • Translate company strategy into regional execution plans and align team priorities with client and business objectives.
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