Regional Leasing & Outreach Director

Liberty Military Housing•San Diego, CA

2d•$94,000 - $101,000

About The Position

Liberty Military Housing is seeking a Regional Leasing & Outreach Director to oversee the region’s strategic and tactical marketing plans. The role implements advertising, pricing, and other campaigns to drive traffic and occupancy and achieve leasing and financial performance aligned with the company’s business development plans. The director supports a portfolio of multifamily assets by developing and implementing strategic marketing programs, interpreting property- and market-level analytics, setting occupancy goals and rent rates, and overseeing the regional leasing team. The role collaborates with on-site associates to develop outreach and direct marketing strategies, manages marketing and social media initiatives, monitors internet listing services, and ensures pricing and marketing materials are accurate and competitive. Additional responsibilities include conducting site visits and audits, developing marketing and leasing training with the National Training Team, partnering with regional leaders on a move-in orientation program, implementing national marketing initiatives, developing branded materials, attending marketing events, fostering regional partnerships, and preparing reports for the RVP.

Requirements

One to three years of marketing experience.
Excellent written, verbal, and customer service skills, with the ability to persuasively express ideas and opinions to individuals and groups.
Proficiency with current technology and social media.
Analytical skills and prior experience developing strategic marketing plans.
A track record of achieving marketing goals and demonstrating results.
A track record of establishing and maintaining strong relationships with management teams.
Knowledge of market rent pricing philosophies.
Strong leadership and interpersonal skills, including the ability to work with senior executives and their teams.
Understanding of the organization’s markets and competitive dynamics.
Current driver’s license.
Ability to lift 40 lbs.
Flexibility to work evenings and weekends.

Nice To Haves

Experience in multifamily property management.
BA/BS degree.

Responsibilities

Develop and implement strategic marketing programs for a portfolio of multifamily assets to increase occupancy and revenue.
Review, interpret, and apply property- and market-level analytics to improve performance.
Create occupancy goals and communicate them to on-site teams.
Monitor market rent pricing and set market rent and renewal rates.
Oversee the regional leasing team.
Collaborate with on-site associates on strategies based on market conditions and property data to improve leasing velocity.
Assist site teams in developing and implementing outreach and direct marketing programs.
Compose marketing plans that attract target audiences and address property business objectives.
Develop and manage a social media calendar to increase brand awareness and generate leads.
Oversee ILS platforms and provide monthly feedback and reporting to sites.
Ensure pricing is accurate, competitive, and correctly reflected in marketing materials and on the LMH website.
Conduct site visits to ensure marketing materials and plans are in good standing.
Work with the National Training Team to develop training on marketing and leasing topics, including sales, leasing, and CRM.
Perform site audits to ensure assignments and leasing processes follow LMH policy.
Partner with RPMs and RMDs to create a resident move-in orientation program.
Liaise with the National Marketing Team and implement national marketing programs and initiatives in the region.
Develop marketing materials in accordance with company brand guidelines.
Create strategic plans for and attend marketing events such as open houses and renewal parties.
Assist the Community Services Director in establishing and fostering regional partnerships.
Prepare weekly and monthly reports for the RVP.