Regional Leasing & Outreach Director

Liberty Military Housing•San Diego, CA

About The Position

Liberty Military Housing is seeking a Regional Leasing & Outreach Director to oversee strategic and tactical marketing across a region and implement advertising, pricing, and other campaigns that increase traffic and occupancy. The role supports optimal leasing and financial performance in alignment with the company’s business development plans. The director provides guidance to a portfolio of multifamily properties, interprets property- and market-level analytics, sets occupancy goals and market rent and renewal rates, and oversees the regional leasing team. The role works with on-site associates and national teams to develop marketing and outreach programs, strengthen leasing performance, maintain accurate and competitive pricing, and implement company-wide marketing initiatives.

Requirements

One to three years of marketing experience.
Excellent written, verbal, and customer service skills.
Ability to persuasively express ideas and opinions to individuals and groups.
Proficiency with current technology and social media.
Analytical skills and previous experience developing strategic marketing plans.
A track record of achieving marketing goals and demonstrating results.
A track record of establishing and maintaining strong relationships with management teams.
Knowledge of market rent pricing philosophies.
Strong leadership and interpersonal skills, including the ability to work with senior executives and their teams.
Understanding of the organization’s markets and competitive dynamics.
Current driver’s license.
Ability to lift 40 pounds.
Flexibility to work evenings and weekends.

Nice To Haves

Experience in multifamily property management.

Responsibilities

Develop and implement strategic marketing programs to increase occupancy and revenue across a portfolio of multifamily assets.
Review, interpret, and apply property- and market-level analytics to improve performance.
Create occupancy goals and communicate them to on-site teams.
Monitor market rent pricing and set market rent and renewal rates.
Oversee the regional leasing team.
Collaborate with on-site associates to develop strategies based on market conditions and property data that improve leasing velocity.
Assist site teams with developing and implementing outreach and direct marketing programs.
Develop strategic marketing plans that attract target audiences and address property business objectives.
Develop and manage a social media calendar to build brand awareness and generate leads.
Oversee ILS platforms and provide monthly feedback and reporting to sites.
Ensure pricing is accurate and competitive and reflected correctly in marketing materials and on the company website.
Conduct site visits to ensure marketing materials and plans are in good standing.
Work with the National Training Team to develop training on marketing and leasing topics, including sales, leasing, and CRM.
Perform site audits to ensure assignments and leasing processes follow company policy.
Partner with RPMs and RMDs to create a resident move-in orientation program.
Liaise with the National Marketing Team and implement national marketing programs and initiatives within the region, including new programs and social contests.
Develop marketing materials in accordance with company brand guidelines.
Create strategic plans and attend marketing events such as open houses and renewal parties.
Assist the Community Services Director in establishing and fostering regional partnerships.
Prepare weekly and monthly reports for the RVP.