Regional General Manager

Mobile Air & Power Rentals•Louisville, KY

About The Position

The Regional General Manager (RGM) formulates, implements, and executes the sales and operations strategy to grow overall revenue, market share, and profitability of the rental business. The role emphasizes coaching the team to maximize individual and regional potential and is responsible for developing and executing company strategy for branch and regional rental operations. The RGM leads regional sales and operations teams, builds customer and industry relationships, oversees pricing and account management, and drives customer satisfaction, fleet performance, operational efficiency, safety, budgeting, and continuous improvement. The position also coordinates regional marketing, supports branch facility expansion, and participates with senior management and company owners in formulating business strategy. Travel is approximately 50% of the time, varying as necessary.

Requirements

Bachelor’s degree in Engineering, Technical, Marketing, or Business, or 5+ years of equivalent field experience.
5+ years of management experience, preferably in the specialty rental business.
Fundamental knowledge of ERP, CRM, and business systems.
Demonstrated leadership capability and a proven record of motivating and mentoring teams.
Demonstrated track record of growth.
Strong communication and negotiation skills.
Strategic business mindset and ability to use data-driven analysis to determine the customers and strategies with the greatest business return.
Experience with business financials, market segmentation, customer requirements, and ongoing trends.
Personal experience and detailed understanding of construction contracting, engineering, and direct selling processes.
Travel approximately 50% of the time, varying as necessary.

Nice To Haves

Specific knowledge of heating, cooling, and power equipment.
Additional vertical market experience in healthcare, higher education, industrial/manufacturing, and commercial real estate.

Responsibilities

Achieve rental revenue and profit targets while building a sustainable sales and service organization.
Lead and enable regional sales and operations teams to achieve strategic goals for revenue generation, profit attainment, and market share through effective management.
Maximize contribution margin through optimized pricing for products and related services, based on business objectives and competitive factors.
Establish, develop, and expand senior-level relationships with key and target accounts; foster account management and grow top accounts through personal involvement.
Conduct monthly one-on-one sessions with Regional Sales Directors (RSDs) and Regional Sales Managers (RSMs), reviewing sales plans, pipeline, forecasting, activity plans, account management, operations, profitability, safety, and development goals; document and follow up on action items.
Recommend sales and operations incentive plans.
Collaborate with regional finance teams to optimize direct service and sales support costs while maximizing customer experience and profitability.
Monitor market intelligence, build industry relationships, analyze competitive conditions and trends, and respond to emerging opportunities.
Participate in local and regional industry trade associations and maintain strategic memberships across the region through team participation.
Identify growth and cost-efficiency opportunities and develop business cases to support them.
Improve customer loyalty and satisfaction; analyze target account requirements and develop plans to increase market share.
Coordinate regional marketing activities and spending, including traditional, electronic, and social media.
Drive cost-effective branch operations while assuring quality.
Optimize rental fleet reliability, utilization, and profitability, and support fleet utilization across other regions.
Drive product improvements and develop new rental solutions.
Develop operational metrics to assess efficiency and guide continuous improvement.
Establish, monitor, and enforce operational expenses within responsible functions.
Drive branch facility expansion efforts from an operational standpoint in support of organic growth.
Forecast and create monthly and annual budgets, including opportunity and account management processes.
Drive regional safety and ensure company safety policies and practices are implemented at all business locations and in the field.
Ensure effective implementation and management of the company performance management system, supporting continuous improvement and personal development.
Participate with senior management and company owners in formulating business strategy.
Travel approximately 50% of the time, as needed.