Regional Director of Fitness

Crunch Fitness•Portland, OR

20d

About The Position

Fitness Ventures LLC, a large and fast-growing Crunch Fitness franchise operator, is seeking a Regional Director of Fitness to lead Personal Training operations across multiple locations. The role is responsible for the performance, profitability, staffing, and leadership development of Personal Training departments throughout an assigned region. The Regional Director directly leads and coaches Personal Training Directors and partners with General Managers and regional and corporate leadership to execute company initiatives, grow revenue, and maintain operational standards. The successful candidate will drive results through people, develop leaders, establish accountability, and turn business strategies into measurable performance. The position involves regular travel throughout the assigned region and field-based coaching and oversight. Compensation is listed as $50,000–$150,000 per year, with performance-based earning opportunities. Fitness Ventures LLC describes its culture as team-oriented and focused on accountability, growth, achievement, leadership, and professional development. Crunch Fitness promotes an inclusive, welcoming environment and a “No Judgments” philosophy.

Requirements

At least 3 years of successful multi-unit leadership experience in fitness, Personal Training, sales, or a related performance-driven industry.
Proven track record of driving revenue growth, improving sales conversion, and achieving business objectives.
Demonstrated success recruiting, developing, and leading high-performing sales and management teams.
Strong understanding of sales management, business operations, financial performance, and KPI accountability.
Ability to analyze business performance and translate data into effective action plans.
Exceptional communication, coaching, leadership, and organizational skills.
Ability and willingness to travel regularly throughout the assigned region.
Strong sense of ownership, urgency, and personal accountability.

Nice To Haves

Previous experience as a Regional Fitness Director, District Fitness Manager, or in a comparable multi-unit leadership position.
Experience overseeing Personal Training departments within a large fitness organization.
Knowledge of recurring revenue models, membership conversion, client acquisition, and retention strategies.
Experience leading operational change, developing leadership talent, and scaling business performance.

Responsibilities

Drive Personal Training revenue, new client acquisition, recurring revenue growth, and department profitability across assigned locations.
Develop and execute regional sales strategies to meet or exceed company performance targets.
Monitor key performance indicators, including CrunchONE Kickoff completion and conversion, new member enrollment, EFT growth, client retention, and Personal Training production.
Analyze performance trends and implement action plans to improve underperforming locations.
Lead daily and weekly performance accountability with Personal Training Directors.
Recruit, develop, coach, and retain Personal Training Directors and future fitness leaders.
Set performance expectations and hold leaders accountable for staffing, sales execution, operational standards, and results.
Conduct business reviews, performance evaluations, and field visits.
Build a leadership pipeline through development, succession planning, and internal promotions.
Own regional Personal Training staffing strategies and drive recruiting, interviewing, hiring, and onboarding.
Partner with club leadership to maintain a pipeline of qualified Personal Trainers and leadership candidates.
Monitor staffing productivity and improve trainer utilization and retention.
Ensure consistent execution of Personal Training sales processes, policies, and operational standards.
Oversee implementation of company training programs, onboarding initiatives, and leadership development tools.
Partner with General Managers, Regional Directors, and corporate leadership to align Personal Training performance with club objectives.
Use business intelligence, reporting, and performance management tools to make data-driven decisions.
Maintain accountability for client experience, scheduling, service delivery, and retention.