Regional Director of Business Development - Connecticut

National Health Care Associates•Wethersfield, CT

About The Position

National Health Care Associates is seeking a Regional Director of Business Development for its Connecticut region. The role develops and executes strategic business development plans, builds partnerships, and cultivates relationships with referral sources, healthcare providers, and community stakeholders to expand market presence and service offerings. The position supports revenue growth, innovation, and the organization’s mission of providing high-quality care to residents. The Regional Director oversees business development and marketing across several facilities in Central Connecticut. This includes market research and competitive analysis, supporting facility-level sales and admissions teams, overseeing marketing initiatives, and collaborating with operations, clinical, and finance teams. The role is based at the listed Wethersfield, Connecticut location and requires travel as needed. National Health Care Associates describes itself as a family-run organization established in 1984, with more than 40 centers providing short-term rehabilitation, skilled nursing, and post-hospital care.

Requirements

Bachelor's degree.
At least five years of business development and marketing experience within the healthcare industry.
Ability to generate, grow, and maintain relationships with referral sources such as health systems, ACOs, and physicians.
Expertise and comfort with public speaking before groups of clients or organization employees.
Strong analytical and problem-solving skills.
Extensive project management and coordination experience.
Strong interpersonal skills.
Outstanding written and oral communication skills.
Ability to travel as needed.

Nice To Haves

Long-term care or skilled nursing facility industry experience is strongly preferred.

Responsibilities

Develop and implement regional business development and marketing strategies to increase occupancy, improve brand visibility, and drive revenue growth across several facilities in Central Connecticut.
Conduct ongoing market research and competitive analysis to identify industry opportunities, trends, and potential threats, and adjust strategies accordingly.
Build and maintain relationships with healthcare providers, referral sources, and community organizations to increase awareness of services and generate business leads.
Collaborate with facility sales and admissions teams to establish goals, track performance, and provide guidance and coaching.
Oversee the development and execution of marketing initiatives to increase brand awareness and generate leads.
Coordinate with operations, clinical, and finance teams to align and support business development and marketing initiatives.