Regional Director of Business Development - Connecticut
About The Position
National Health Care Associates is seeking a Regional Director of Business Development for its Connecticut region. This role develops and executes strategic business development and marketing plans, builds partnerships, and cultivates relationships with referral sources, healthcare providers, and community stakeholders. The position supports expansion of market presence and service offerings, revenue growth, innovation, and the organization’s mission to provide high-quality care. The director develops regional strategies to increase occupancy, improve brand visibility, and grow revenue across several facilities in Central Connecticut. The role also involves market research and competitive analysis, supporting facility-level sales and admissions teams, overseeing marketing initiatives, and collaborating with operations, clinical, and finance teams. National Health Care Associates is a family-run organization established in 1984, with more than 40 providers of short-term rehabilitation, skilled nursing, and post-hospital care. Its centers share values of kindness, service, compassion, and excellence.
Requirements
- Bachelor's degree.
- At least five years of business development or marketing experience within the healthcare industry.
- Proven ability to generate, grow, and maintain relationships with referral sources such as health systems, ACOs, and physicians.
- Comfort and expertise speaking publicly before groups of clients or organization employees.
- Strong analytical and problem-solving skills.
- Extensive project management and coordination experience.
- Strong interpersonal skills.
- Outstanding written and oral communication skills.
- Ability to travel as needed.
Nice To Haves
- Experience in the long-term care or skilled nursing facility industry is strongly preferred.
Responsibilities
- Develop and implement regional business development and marketing strategies to increase occupancy, enhance brand visibility, and drive revenue growth across several facilities in Central Connecticut.
- Conduct ongoing market research and competitive analysis to identify opportunities, trends, and potential threats in the long-term care industry, and adjust strategies accordingly.
- Cultivate and maintain relationships with healthcare providers, referral sources, and community organizations to raise awareness of services and generate business leads.
- Collaborate with facility-level sales and admissions teams to establish goals, track performance, and provide guidance and coaching.
- Oversee the development and execution of marketing initiatives to increase brand awareness and drive leads.
- Work with operations, clinical, and finance teams to align and support business development and marketing initiatives.
Benefits
- Competitive compensation and benefits package
- Comprehensive training and mentorship
- Opportunities for professional growth and development
- Supportive and collaborative work environment
- Opportunity to make a meaningful difference in the lives of residents
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What This Job Offers
Job Type
Full-time
Career Level
Director
