REG DIR - BUSINESS DEVELOPMENT

UHS•Brentwood, TN

1d•Remote

About The Position

The Regional Director of Business Development oversees sales, marketing, and customer service activities across the Business Development Departments of several facilities. The role is responsible for achieving appropriate utilization of the organization’s continuum of care through effective marketing principles and methods. The director participates in regional discussions on strategic planning, growth opportunities, future projects, program and protocol changes, recruitment, and retention. The position oversees strategic marketing plans, regional brand development, sales and business development activities, and productive working relationships with regional facilities. It proactively communicates issues and potential problems, particularly with the Divisional Director of Business Development and Divisional Director of Admissions/Intake. The role is 100% remote and supports a territory encompassing Texas, Tennessee, Mississippi, Louisiana, and South Carolina; candidates residing in one of those states are strongly preferred. Hours depend on departmental and facility needs and may include day, evening, and weekend hours as directed by the Divisional Director of Business Development. Required travel is 85–90% local/regional. The director analyzes and assigns target markets, staff, and territories; monitors employee performance and supports sales planning, coaching, and development; prepares and evaluates strategic plans and operating reports; and leads sales meetings, training, and referral-development efforts. The role also requires comprehensive knowledge of facility programs, services, and admission criteria, ongoing engagement with clinical and program-development teams, and participation in facility publicity, community, and professional activities.

Requirements

Bachelor’s degree required.
5–8 years of related work experience required.
Knowledge of marketing principles, including product, placement, pricing, and promotions.
Understanding of psychiatric and chemical dependency treatment and age-specific programming.
Strong leadership abilities.
Knowledge of insurance plans, target markets, and referral sources.
Excellent written and oral communication skills.
Strategic planning ability and a results-driven approach.
Advanced understanding of factors affecting sales results and ability to incorporate them into strategic plans.
Exceptional creativity and resourcefulness in developing messaging, news releases, print materials, and collateral materials.
Willingness to travel 85–90% locally/regionally.

Nice To Haves

Master’s degree preferred.
8–10 years of related work experience preferred.
Current residence in Texas, Tennessee, Mississippi, Louisiana, or South Carolina is strongly preferred.

Responsibilities

Analyze and designate target markets and staff territory/account assignments, matching team members’ strengths and styles to prospective referral sources.
Direct market research and analyze and interpret market data to produce short- and long-term forecasts and reports.
Analyze referral-development call results, evaluate and prioritize referral targets, and modify strategies as needed.
Monitor team members’ performance against departmental goals; assist with individual sales plans, territory management, and routing schedules.
Accompany each team member at least quarterly to assess selling techniques, document outcomes, provide feedback, retrain, and redirect as needed.
Develop, implement, and monitor Quarterly Strategic Plans and periodically evaluate progress against goals.
Prepare accurate, comprehensive monthly regional marketing operating reports and use them to monitor results and develop corrective action plans when needed.
Hold regularly scheduled, agenda-driven sales meetings responsive to team members’ needs and involve appropriate staff as resources.
Assist with calls to prospective referral sources, including probing for information and obtaining commitments to use facility services.
Facilitate ongoing training in sales excellence, messaging, account management, service recovery, customer service, computer systems, time management, and business development strategy.
Develop and maintain comprehensive knowledge of facility programs and services, assessment processes, transportation services, and admission and exclusionary criteria.
Attend clinical staff in-services and program-development meetings to stay informed about current issues and program changes.
Develop and coordinate hospital publicity programs and make public presentations in support of hospital goals.
Participate in strategically focused community and professional organizations on behalf of the facilities.
Oversee strategic marketing plans, regional brand and image, and sales and business development activities; maintain productive relationships with regional facilities and proactively communicate issues.