Regional Commercial Director, West

Richemont•Los Angeles, CA

5d•$150,000 - $170,000

About The Position

Panerai is seeking an ambitious, experienced, and results-driven Regional Commercial Director to lead, develop, and scale its North America West Coast region. The role oversees strategy and 360-degree commercial execution across company-owned retail boutiques, partner-operated locations, and multi-brand watch partners. It coordinates cross-functional teams to deliver brand impact, operational excellence, high-performing teams, and revenue results. The Regional Commercial Director develops and executes business plans and budgets, monitors commercial performance, supports the regional P&L, and works with headquarters and regional partners to adapt commercial strategy to local market conditions. The role also elevates the luxury client journey, develops boutique teams and talent, and ensures strong brand presentation, merchandising, stock availability, and operating standards across the region.

Requirements

Bachelor’s degree in a business-related field.
At least 8 years of progressive commercial leadership experience in a luxury retail environment.
Client-centric, people-oriented approach and passion for the luxury customer journey.
Exceptional organizational and project management skills, including the ability to manage complex projects and meet deadlines in a fast-paced environment.
Excellent verbal and written communication, presentation, and interpersonal skills.
Strong analytical, critical-thinking, and problem-solving abilities, with meticulous attention to detail.
Ability to cultivate and maintain collaborative working relationships across the Group, Brand, corporate levels, and third-party partners.
High integrity, dependability, and sense of urgency; results-oriented with a track record of execution and continuous improvement.
Flexibility to adapt to changing circumstances and prioritize timely execution.
Ability to influence others and drive operational and commercial improvements.

Nice To Haves

Proficiency with SAP.

Responsibilities

Develop annual, monthly, and three-year plans and budgets, and execute commercial strategies to meet financial targets.
Partner with headquarters to shape and adapt the West Coast commercial roadmap in line with global brand guidelines and local market dynamics.
Monitor and analyze sales performance across boutiques and wholesale distribution channels.
Coordinate with Operations and Supply Chain to ensure appropriate product assortment and availability in boutiques.
Build collaborative relationships with headquarters in New York, Geneva, and Milan.
Develop events and media schedules with Marketing and Communications to strengthen existing client relationships and reach new prospects.
Partner with the Brand President on the regional P&L and ensure internal control procedures are implemented, followed, and monitored.
Set clear sales and productivity goals for employees, provide support to achieve them, lead reporting and analysis, and monitor market trends and opportunities.
Map and improve the boutique client journey so every touchpoint provides a seamless, memorable, and personalized luxury experience.
Manage regional client relations and maintain high standards of luxury client service.
Nurture relationships with top VIPs and collectors in support of boutique teams.
Ensure boutique managers drive clienteling and database management; partner with Client Experience and Marketing on customer retention and acquisition actions.
Provide regional input and raise brand awareness through local activities that maximize sales and customer loyalty.
Participate in recruitment and professional development of boutique teams in coordination with HR.
Manage, implement, and monitor Ambassador KPIs, guidelines, and procedures.
Develop boutique managers and support their management of team performance; identify and develop Brand Ambassadors in the wholesale network.
Manage the annual Performance Management Process and conduct monthly meetings with retail leaders and teams to align on vision and performance.
Identify high-potential talent and implement development and succession plans.
Support onboarding of new boutique hires and ensure regional training initiatives are implemented effectively.
Ensure boutiques meet brand presentation standards, coordinating with Visual Merchandising on display guidelines and timely animations.
Oversee brand image and visibility with Store Design & Planning, Marketing, and Supply Chain.
Reinforce the auto-replenishment (APO) model and review assortments by boutique and point of sale weekly.
Improve replenishment processes to maintain appropriate retail and e-commerce stock and minimize lost sales due to unavailability or shipping delays.
Implement and maintain boutique operating policies and procedures with RNA Finance and Loss Prevention.
Coordinate with Marketing, Communications, Client Experience, Events, Operations, Visual Merchandising, Supply Chain, IT, and HR to support global strategies and execute boutique action plans.