Regional Commercial Director, West

Richemont•Beverly Hills, CA

About The Position

Panerai is seeking an ambitious, experienced, and results-driven Regional Commercial Director to lead and grow its North America West Coast region. The role leads commercial strategy and execution across company-owned boutiques, partner-operated locations, and multi-brand watch partners, coordinating cross-functional teams to achieve brand and business goals. It combines analytical planning and operational leadership with a focus on luxury client experience, team development, brand presentation, and revenue growth. The Director develops commercial plans and budgets, monitors sales and regional performance, works with headquarters and regional partners, and supports boutique operations, client relationships, talent development, and merchandising. The role partners with the Brand President and teams across Marketing, Communications, Client Experience, Events, Operations, Visual Merchandising, Supply Chain, IT, HR, Finance, and Loss Prevention.

Requirements

Bachelor’s degree in a business-related field.
At least 8 years of progressive commercial leadership experience in a luxury retail environment.
Client-centric, people-oriented approach and passion for the luxury customer journey.
Exceptional organizational and project management skills, including the ability to manage complex projects and meet deadlines in a fast-paced environment.
Excellent verbal and written communication, presentation, and interpersonal skills.
Strong analytical, critical-thinking, and problem-solving abilities, with meticulous attention to detail.
Ability to build and maintain collaborative relationships across the Group, Brand, corporate levels, and third-party partners.
High integrity, dependability, and a strong sense of urgency.
Results-oriented approach with a record of execution and continuous improvement.
Ability to adapt quickly to changing circumstances and prioritize timely execution.
Proven ability to influence others and drive operational and commercial improvements.

Nice To Haves

Proficiency with SAP.

Responsibilities

Develop annual, monthly, and three-year plans and budgets, and execute commercial strategies to achieve financial targets while adapting to changing priorities.
Partner with headquarters to shape the West Coast commercial roadmap, aligning global brand guidelines with local market dynamics.
Monitor and analyze sales performance across boutiques and wholesale distribution channels.
Work with Operations and Supply Chain to ensure boutiques have appropriate product assortments and availability.
Build productive relationships with headquarters in New York, Geneva, and Milan.
Coordinate with Marketing and Communications on events and media schedules to strengthen existing client relationships and reach new prospects.
Partner with the Brand President on the regional P&L and ensure internal control procedures are implemented and monitored.
Set clear sales and productivity goals for employees and provide support to help them achieve those goals.
Lead reporting and analysis, and monitor market trends and business opportunities.
Map, elevate, and refine the boutique client journey to deliver a seamless, memorable, and personalized luxury experience.
Manage regional client relations and maintain luxury client-service standards.
Nurture relationships with VIPs and collectors in support of boutique teams.
Ensure boutique managers actively manage clienteling and client databases.
Partner with Client Experience and Marketing to strengthen existing customer relationships and acquire new customers.
Provide regional input and implement local activities that increase brand awareness, sales, and customer loyalty.
Participate in recruitment and support boutique team members’ professional growth in coordination with HR.
Manage, implement, and monitor Ambassador KPIs, guidelines, and procedures.
Develop boutique managers and support them in managing team performance.
Identify and develop Brand Ambassadors within the wholesale network.
Manage the annual Performance Management Process and hold monthly meetings with retail leaders and teams.
Identify high-potential talent and implement development and succession plans.
Support onboarding of new boutique hires and ensure regional training initiatives are implemented effectively.
Ensure brand presentation in boutiques, working with Visual Merchandising to execute display guidelines and timely animations.
Oversee brand image and visibility with Store Design & Planning, Marketing, and Supply Chain.
Reinforce the auto-replenishment (APO) business model and maintain appropriate stock levels.
Review boutique and point-of-sale assortments weekly and improve replenishment processes for retail and e-commerce.
Implement and maintain boutique operating policies and procedures with RNA Finance and Loss Prevention.
Coordinate with cross-functional teams to support global strategies and execute targeted plans for each boutique.