Regional Channel Marketing & Commercial Enablement Manager

Thermo Fisher Scientific•Pittsburgh, PA

1d•Onsite

About The Position

The Regional Channel Marketing & Commercial Enablement Manager for Thermo Fisher Scientific’s Biosciences Division is a member of the North America Market Development team. The role implements the go-to-market strategy and commercial enablement plans for the division’s instruments and consumables portfolio through internal and external distribution partners. The manager supports the development and execution of go-to-market content, digital marketing channels, sales training, and sales enablement tools and programs. Working with the North America Market Development team, the role helps coordinate focused marketing initiatives and translates value propositions and customer needs into insights and actions for commercial sales organizations and their customers. This is an individual-contributor role that serves as a project leader and works across teams, businesses, and departments to support multiple functions within the division. The position is on-site in the Pittsburgh, Pennsylvania office.

Requirements

Bachelor’s degree in a relevant life science field, such as biology, cell biology, or molecular biology.
At least 5 years of experience in product marketing, channel marketing, technical sales, technical service, product management, or a closely related position.
Experience working with distribution channel partners and/or commercial sales teams, including familiarity with sales training and related practices.
Strong analytical skills, including experience presenting insights from marketing, sales, or related metrics.
Strong project management skills.
Strong communication and presentation skills.
High motivation and a results-oriented approach.
Strong attention to detail and organizational skills.
Strong proficiency in PowerPoint and presentation development.

Nice To Haves

Master’s degree in a relevant life science field or business.
Experience in a sales role or working with commercial teams.
Experience designing and creating marketing content and collateral.

Responsibilities

Serve as the primary point of contact for and manage the Biosciences Division’s commercial distributor enablement program.
Coordinate with marketing and product management teams to develop and curate the commercial content strategy for North American channel partners.
Support coordination and execution of digital marketing initiatives for distribution partners, based on the North America regional go-to-market strategy and focus product areas.
Support strategic channel and distribution partners by building and maintaining relationships with their functional stakeholders and commercial teams.
Build understanding of product portfolios across the cell biology, molecular biology, protein detection, and cell analysis business units; translate product value propositions and life science customer needs into insights and actions for commercial sales organizations and their customers.
Create and deliver training for commercial teams on products, workflows, operational resources, and campaigns, aligned with the commercial engagement strategy and division initiatives.
Adapt channel and other marketing content for academic, biotech, pharmaceutical, and other customer segments.
Coordinate with the Corporate Events team to support channel partner sales meetings and events.
Track, analyze, and measure digital marketing metrics and voice-of-sales feedback to improve content and delivery of resources, training, and sales enablement initiatives.
Develop communications to build internal awareness of new products, promotions, and collaboration resources.
Identify, create, and share best practices across business units for working with relevant channel partners, platforms, and programs.